marketing from the

inside out

Small Giants Resources

Fellow Giants! Thank you for attending our presentation! In appreciation of your time, we’ve assembled some of our top resources below. Download our presentation deck to refresh your memory, or peruse our collection of articles to learn how to leverage marketing as a talent engine and build a better workplace.

  • The Candidate’s JourneyThe Candidate’s Journey: Marketing is as much about attracting great employees as it is great customers. Understanding the Candidate’s Journey will allow you effectively market to your internal customers (employees) and future hires. Also included: The Candidate’s Journey Action Plan & My Dream Employee worksheet.
  • The Secret to Recruiting and Retaining the Best of the Best: With the hiring landscape more complex than ever, how can you attract and retain employees who align with your company values? Download the deck from Kinesis founder and CEO Shawn Busse, as he bridges the gap between marketing and HR – and demonstrates how to showcase your company culture to consistently draw right-fit, high-caliber candidates to your door.

These two free resources will help you learn how to connect the dots between marketing, culture, and performance. Just fill out the form below.


PS: We’re big fans of privacy and responsible communications. Filling out the form will add you to our culture and leadership community (the Accelerator) which is a no-sales forum for big ideas and purpose-driven teams. We know you’ll love it but, if not, you can opt-out at any time. Your contact info will never be sold or shared.

Questions? You can reach Shawn at: shawn[at]     


Reitmeier LogoReitmeier Case Study

A Tualatin-based commercial HVAC contractor, Reitmeier has experienced the challenges of a shrinking talent pool firsthand. Since 2012, the company has been reimagined by Reitmeier President Jeff Nusz – resulting in not only winning the war on talent, but also a 96% employee retention rate. Read more of the Reitmeier story, and how marketing can fuel your recruitment engine. Read the case study »



Additional Resources

Establish Brand Foundations

Write a Mission StatementHow to Write a Powerful Mission Statement

A well-crafted mission statement can take your business to the next level. Here’s how to write a powerful mission statement for your company.



values-featured-part2bHow to Create Remarkable Core Values

Learn how to write remarkable company values for less employee turnover, higher customer retention and greater profitability.



core-purpose-hero-featureHow to Craft Your Company Vision

Identifying a clear vision for your company guides strategy, aligns decisions, and brings purpose and focus to your employees.



overcommunication-featPutting Your Brand Foundations to Work

Many understand the importance of a clear company mission, vision, and core values – but few know how to make them an integral part of their internal culture.



Build a Great Workplace

marketing-hr-featHow to Attract More of the Right Employees

Engaged, motivated employees drastically boost profitability, improve team performance, deliver top-notch customer service, and uphold your company’s brand.



hire-new-talent-180x180How to Nurture and Retain A-Players

Developing a thoughtful, consistent talent management process can dramatically increase the odds that your team abounds with brilliant, high-performing A-players.



bad-apples-feature-imageThe High Cost of a Bad Apple

Problem employees can have severely harmful effects on your business. Learn about the true cost of keeping a bad apple on board.
Interested in learning more about how marketing can transform your company from the inside out? Fill out our contact form below!