marketing from the

inside out

My Dream Employee

In order to fill your team with high-performing A-Players, you first need to identify and articulate what makes an employee remarkable. What qualities would you like to replicate, over and over? How do these traits differ between roles and departments?

The My Dream Employee Worksheet will help you better understand your target candidate – the first step to building a recruitment and retention program to staff your company with the best of the best.


Get the worksheet



The Candidate’s Journey

Marketing is as much about attracting great employees as it is great customers. Understanding the Candidate’s Journey will allow you effectively market to your internal customers (employees) and future hires.

The Candidate’s Journey is a resource that includes a roadmap of prospective employees’ impression of your business, and an action plan to help you optimize their experience every step of the way.

Learn how to connect the dots between marketing, culture, and performance. Download this free resource by filling out the form below.



Reitmeier LogoReitmeier Case Study

A Tualatin-based commercial HVAC contractor, Reitmeier has experienced the challenges of a shrinking talent pool firsthand. Since 2012, the company has been reimagined by Reitmeier President Jeff Nusz – resulting in not only winning the war on talent, but also a 96% employee retention rate. Read more of the Reitmeier story, and how marketing can fuel your recruitment engine. Read the case study »



Additional Resources

Establish Brand Foundations

Write a Mission StatementHow to Write a Powerful Mission Statement

A well-crafted mission statement can take your business to the next level. Here’s how to write a powerful mission statement for your company.



values-featured-part2bHow to Create Remarkable Core Values

Learn how to write remarkable company values for less employee turnover, higher customer retention and greater profitability.



core-purpose-hero-featureHow to Craft Your Company Vision

Identifying a clear vision for your company guides strategy, aligns decisions, and brings purpose and focus to your employees.



overcommunication-featPutting Your Brand Foundations to Work

Many understand the importance of a clear company mission, vision, and core values – but few know how to make them an integral part of their internal culture.



Build a Great Workplace

marketing-hr-featHow to Attract More of the Right Employees

Engaged, motivated employees drastically boost profitability, improve team performance, deliver top-notch customer service, and uphold your company’s brand.



hire-new-talent-180x180How to Nurture and Retain A-Players

Developing a thoughtful, consistent talent management process can dramatically increase the odds that your team abounds with brilliant, high-performing A-players.



bad-apples-feature-imageThe High Cost of a Bad Apple

Problem employees can have severely harmful effects on your business. Learn about the true cost of keeping a bad apple on board.




Interested in learning more about how marketing can transform your company from the inside out? Fill out our contact form below!