Posts about Strategy

By May 22, 2009

Marketing for Accountants – Websites are Crucial for Recruiting Top Talent

Kinesis has many clients who are in the financial industry. Recently, a client sent me an article that appeared in the Journal of Accountancy. The article discusses the importance of websites for accounting firms. Many accounting firms are revamping their marketing efforts and redesigning their websites because they want to attract and retain clients. But […]

By February 4, 2009

How to Create a Website that Sells

Creating a successful online presence eludes many professional service firms. Sadly, these companies are losing time, money, and customers with their company websites. If they’re fortunate, many organizations wind up with an online brochure. But, some end up with much worse. I have reviewed many websites that make me a bit queasy. These firms offer […]

By January 21, 2009

How to Write Blog Posts and Ezine Articles: 8 Creative Tips

Do you ever sit down to write your next ezine article or blog post and find yourself utterly and completely stumped? You have plenty of expertise in your field. And, you can always find things to say to your clients in person. But there is something about sitting down to create new content that can […]

By January 8, 2009

How to Build a Solid Marketing Infrastructure

It’s essential to have multiple methods of driving new customers to your business. One of the most common metaphors that I use to describe effective marketing is a bicycle wheel. There is the hub at the middle with many spokes radiating out in all directions. The hub is your company and the spokes are all […]

By October 9, 2008

Think Before You Design: Solve Problems in Your Marketing Materials

People don’t buy things. They buy solutions to problems; they want to fulfill a desire or meet a need. To market your business effectively, you have to KNOW your target audience and what problems they face. In your marketing efforts – whether written, online, or in person – you should be able to provide your […]

By May 8, 2008

There is no such thing as an “easy” logo design

We often get new clients who come to our company in need of a new identity for their company. And we are so happy because Kinesis excels at logo design. We absolutely thrive on the creative and strategic aspects of it. However…sometimes we get a person who comes in to our studio with what they […]

By January 8, 2008

Good Design = More Profits

With new camera in hand, I stopped by the local Best Buy to purchase a case. As you can imagine, there are a myriad of choices for camera cases. Neoprene, hard plastic, leather, leatherette (hah!) just to name a few. When I finally made up my mind on which case to buy, the decision was […]