Posts about Strategy

By June 11, 2014

The right way to set a marketing budget

From small businesses to multi-million dollar corporations, we can all agree that marketing is essential to your profitability and growth. In the race for market share, marketing efforts are like Nike shoes and Gatorade – they provide your company with the fuel and support you need to generate sales. But as you go about trying […]

By November 18, 2013

Mirror, Mirror – The High Cost of Ugly in B2B Marketing

Like many entrepreneurs, I bootstrapped funding for my first business. Part of saving money meant doing everything myself, including (shudder) building our first office computer. Of course the established firms had no time for such nonsense – they purchased cutting-edge machines that looked a lot like this: Over the years we’ve seen the PC industry […]

By April 18, 2012

Instagram = Instabillion

Yes, it’s old news by now, but if you’ve been living under a rock for the past week and half, here’s the scoop: Facebook purchased the popular app Instagram for $1 billion dollars. Instagram allows people to share photos taken with their mobiles with their friends through its app, on Facebook, Twitter, or via text. […]

By February 29, 2012

Plug the Marketing Leak and Start Measuring Success

If you are like many companies out there, you’re probably not getting the most out of your marketing time and budget. Businesses often confuse “getting their name out there” with effective marketing. However, they are not the same thing. Let’s start with a few scenarios to help understand what this ineffective exposure looks like: Scenario […]

By August 4, 2010

Mail and E-mail are the Most commonly Used Media for Marketing

According to The Direct Marketing Association’s 2010 Response Rate Report, mail and e-mail remain the most commonly used media. This post gives a summary of the DMA findings.

By January 4, 2010

Want to Know the ROI of Social Media?

Kinesis clients are asking the big questions: “What is the ROI of Social Media? and “How do I measure the ROI of social media?” And these are great questions that companies should be asking. Unfortunately, there is no one answer. While we can certainly obtain some metrics through tools like Twitter Search and Google Analytics, […]

By December 21, 2009

Marketing to Seniors and Baby Boomers? Use Internet Marketing and Social Media to Reach Them!

There are some companies that target seniors and Baby Boomers, but are still resisting an interactive online presence and participating in social media. They may think, “Well my clients are mostly over 60 so they’re not very tech savvy.” Or, “Social media is for kids. My clients are older – they don’t use that stuff.” […]

By December 18, 2009

Choosing your words wisely: Rules for web writing and SEO

My friend Bob (website designer and SEO junkie) just conducted a little experiment – he wanted to see if people responded to the word “webinar” or “online training” more often. Turns out it matters what words you use…simply changing “webinar” to “online training” boosted click-throughs by over 100% What does this mean for your business? […]