Posts about Strategy

By December 14, 2016

How to maximize your marketing budget (whatever it is)

Check out our easy-to-understand guide to help you make the most of your marketing budget (regardless of how big it is).

By November 15, 2016

Hate marketing plans? I don’t blame you.

The ugly truth is that marketing plans suck. This year, leave the heavy three-ringed binder behind.

By October 10, 2016

Three options to fill your marketing function

Growing businesses have several options when it comes to filling their marketing need. Learn the pros and cons of each approach.

By June 1, 2016

The anatomy of a good brand

What actually is a brand, and what are its different components when executed well? Learn what makes up this crucial company asset. (Hint: It’s much more than just a logo.)

By April 11, 2016

The power of storytelling as a marketing tool (part II)

*Note: This is Part II of a two-part series. Be sure to read Part I to learn about the psychological superpowers of storytelling in marketing!   Across centuries, around the globe, and in every culture, humans have told stories to share, remember, and understand the world around us. Stories can be told by a tribal elder sitting around […]

By March 28, 2016

The power of storytelling as a marketing tool

*Note: This is Part I of a two-part series. In Part II, we explore how B2B companies can leverage storytelling in their visual brand and marketing efforts!   Sit down, and let me tell you a story. President Theodore Roosevelt was an avid bear hunter – and in 1902, took a hunting trip with Mississippi […]

By September 2, 2015

How to create a remarkable company through differentiation

Your Remarkable Selling Point – or RSP – is a focal point that defines your company’s unique position in the marketplace. It’s a competitive stake in the ground that allows you to avoid the trap of trying to please everyone and – instead – bring delight to your ideal customers. Your RSP is not about […]

By November 5, 2014

How to write a marketing plan (and why it’s important)

With 2015 fast approaching, now is the time to start thinking strategically about your company’s marketing approach. Learn why a marketing plan is important, and how to write one for your business.