If you’re a long-time reader of the Kinesis blog, you’ve probably become accustomed to seeing new articles and insights from us approximately every other week. We hope you’ve found this helpful! However, we’re taking this opportunity to announce an important shift in our content marketing strategy. We hope you’ll find this shift helpful too.
Posts about Social Media
Many marketers are told that the only way to be successful online is to land on the first page of Google search results. Not so fast.
Many business leaders don’t think they have enough time to focus on LinkedIn. Learn how Kinesis has consolidated activity to just 15 minutes a week.
Learn why marketing metrics can be a flighty temptress – and how to properly track your marketing success.
Are you struggling to connect with qualified leads? If you’re like most B2B companies, getting through to decision makers (who hold the purse strings and the authority to approve the big project you’re hoping to get) can be challenging. C-level execs are typically quite well guarded. They are challenging to reach through email or on […]
If you plan to use Twitter for purposes of online marketing, you’d naturally want to get as many active followers as possible. Towards that end, one thing you need to remember is that Twitter users take only seconds to decide whether they’ll follow a business or not. This means your brand or business needs to […]
Social Media: Part of Customer Service We’ve been told that the most important business tenant to emerge from social media is that “customer service is the new proactive marketing.” Indeed, social media – be it blogging, tweeting, Facebooking or photo sharing – has given businesses a direct conduit to customers. Instead of traditional marketing, where businesses […]
We’ve said it before (and we’ll probably say it again), LinkedIn is all about connecting. But, leveraging LinkedIn for business requires more than simply building your professional network. It’s not the one with the most connections who wins, but the one who nurtures their network with interesting content on a regular basis. After you’ve taken […]