Posts about Social Media

By April 11, 2018

Why being on the first page of Google doesn’t matter (no, really)

Many marketers are told that the only way to be successful online is to land on the first page of Google search results. Not so fast.

By March 15, 2018

LinkedIn 101: How to Maximize LinkedIn Exposure in 15 Minutes a Week

Many business leaders don’t think they have enough time to focus on LinkedIn. Learn how Kinesis has consolidated activity to just 15 minutes a week.

By September 19, 2017

If you’re focused on Facebook likes, you’re doing it wrong

Learn why marketing metrics can be a flighty temptress – and how to properly track your marketing success.

By February 23, 2016

B2B selling on LinkedIn: How to reach decision makers

Are you struggling to connect with qualified leads? If you’re like most B2B companies, getting through to decision makers (who hold the purse strings and the authority to approve the big project you’re hoping to get) can be challenging. C-level execs are typically quite well guarded. They are challenging to reach through email or on […]

By April 7, 2014

Twitter for Online Marketing: 10 Things You Must Change to Gain More Twitter Followers

If you plan to use Twitter for purposes of online marketing, you’d naturally want to get as many active followers as possible. Towards that end, one thing you need to remember is that Twitter users take only seconds to decide whether they’ll follow a business  or not. This means your brand or business needs to […]

By January 16, 2014

The Best Use of Social Media (That Most Businesses Ignore)

Social Media: Part of Customer Service We’ve been told that the most important business tenant to emerge from social media is that “customer service is the new proactive marketing.” Indeed, social media – be it blogging, tweeting, Facebooking or photo sharing – has given businesses a direct conduit to customers. Instead of traditional marketing, where businesses […]

By September 11, 2013

Leveraging LinkedIn for Business: Three Steps to Boosting Visibility

We’ve said it before (and we’ll probably say it again), LinkedIn is all about connecting. But, leveraging LinkedIn for business requires more than simply building your professional network. It’s not the one with the most connections who wins, but the one who nurtures their network with interesting content on a regular basis. After you’ve taken […]

By August 14, 2013

Leveraging LinkedIn for Business: How to Create a Network for Growth

LinkedIn is about more than creating an online professional or business presence. It’s about connecting. And with more than 200 million members and counting on the social media network, the opportunity to connect with like-minded professionals has never been more available. Many professionals and business owners know that LinkedIn is a valuable resource, but not […]