Posts about Online Marketing

By May 12, 2010

Social Media for Accountants: Presenting to the NSAC

Social media is for teenages and musicians, right? Wrong! Facebook recently topped 400 million users, with over half of them logged in each day. See how groups like the National Association of Accountants for Cooperatives are looking to leverage this powerful tool.

By January 26, 2010

10 Ways to Improve Your Website to Attract More Business

Leverage your site to capture leads When clients come to Kinesis and ask us to design a website for their company, they often don’t know of all of the exciting ways to leverage their website to capture leads, build customer loyalty, and differentiate their company from the competition. So, to help give you ideas, here […]

By December 21, 2009

Marketing to Seniors and Baby Boomers? Use Internet Marketing and Social Media to Reach Them!

There are some companies that target seniors and Baby Boomers, but are still resisting an interactive online presence and participating in social media. They may think, “Well my clients are mostly over 60 so they’re not very tech savvy.” Or, “Social media is for kids. My clients are older – they don’t use that stuff.” […]

By December 18, 2009

Choosing your words wisely: Rules for web writing and SEO

My friend Bob (website designer and SEO junkie) just conducted a little experiment – he wanted to see if people responded to the word “webinar” or “online training” more often. Turns out it matters what words you use…simply changing “webinar” to “online training” boosted click-throughs by over 100% What does this mean for your business? […]

By December 4, 2009

The Social Media Revolution

Big Props to my business partner, Wendy Maynard, for a fantastic Social Media Bootcamp. Thanks to all the great attendees who made for a sold-out crowd! As a quick follow-up to the event, I’m posting a copy of Wendy’s presentation (PDF Slidesare) and the video “Social Media Revolution” – a fantastic overview of what’s going […]

By October 15, 2009

Social Media Marketing for Business

It’s time to rethink your marketing strategy to include social media as part of your toolkit. Because the rules have changed – a LOT. Let’s go back…oh, let’s say about 5 years or so. And in this not-so-distant past, a company could simply call the newspaper or the radio and just run a few ads […]

By August 6, 2009

10 Surprising Ways that Twitter Has Helped My Business…and Ideas On How it Can Help Yours Too

More and more companies are using social media. And there is only one reason – because it works. According to a recent article in Portland’s Business Journal, Increasingly, businesses are using Twitter, Facebook and other online tools to build brand awareness, cultivate customer loyalty and sell products. Eighty-five percent of all U.S. consumers will read […]

By May 22, 2009

Marketing for Accountants – Websites are Crucial for Recruiting Top Talent

Kinesis has many clients who are in the financial industry. Recently, a client sent me an article that appeared in the Journal of Accountancy. The article discusses the importance of websites for accounting firms. Many accounting firms are revamping their marketing efforts and redesigning their websites because they want to attract and retain clients. But […]