Posts about Online Marketing

By February 9, 2016

Looking for B2B leads? Start with your website

Meet your B2B customers and prospects of today: They are networked, tech savvy, on-the-go, and (believe it or not) now statistically more likely to look at your website via a mobile device than a desktop computer. With the mobile takeover of web activities growing rapidly, it’s become more important than ever for B2B companies to […]

By April 14, 2014

How to Ace the ‘About’ Page on Your Website

Make a great first impression Companies only have one chance to make a strong first impression, which is why it is essential to put your best face forward—not just in your interpersonal interactions, but with your website content, as well. Nowhere is this truer than on your company’s ‘About Us’ page. Most likely, you already […]

By July 13, 2011

How Professional Service Firms Should Use Facebook Fan Pages

A few months ago, I wrote a post about the reasons professional services firms should leverage Facebook business pages. At Kinesis, we specialize in working with professional services firms and help them to grow their revenue through more effective marketing and branding strategies. I’ll be the first to admit that Facebook is a more challenging […]

By April 6, 2011

How to Write Great Business Blog Posts

When writing an article about something that excites you – like your business – it’s easy to get carried away with verbiage. Don’t do it! Compelling blog posts require you to hold back the reins a bit on your passion. Most people want to read articles that are lively, tight, clear, and short. In addition, […]

By March 25, 2011

Why Companies Should Create a Winning Facebook Business Page

How Growing Your Facebook Page Can Help Grow your Business Every day, we work with business leaders who want to drive more leads to their website. And, while I am advocate of social media, I have to say it’s much harder to see the return on your investment of time and energy on Facebook, Twitter, […]

By October 12, 2010

Tips to Help Your Website Sell

One your website is built, there are a number of things you can do to make your website a sharper sales tool. This article offer several helpful recommendations.

By August 4, 2010

Mail and E-mail are the Most commonly Used Media for Marketing

According to The Direct Marketing Association’s 2010 Response Rate Report, mail and e-mail remain the most commonly used media. This post gives a summary of the DMA findings.

By June 18, 2010

Your Website is For People First, Not Search-Engine Spiders

As an online marketing consultant, I am always on the lookout for new online marketing strategies and tactics for increasing Kinesis clients’ online visibility. And as I’m sure you’ve noticed, there are a lot of companies out there screaming about search engine marketing, search engine optimization, paid search, etc (just check your email junk folder). […]