Archetypes are a common palette of characters that exist in almost every story told throughout history… as well as in some of the most successful brands.
Posts about Online Marketing
Many marketers are told that the only way to be successful online is to land on the first page of Google search results. Not so fast.
Many business leaders don’t think they have enough time to focus on LinkedIn. Learn how Kinesis has consolidated activity to just 15 minutes a week.
Learn why marketing metrics can be a flighty temptress – and how to properly track your marketing success.
Here are some of the insights we’ve gained about the right way to budget for a website – in galactic terms.
*Note: This is Part II of a two-part series. Be sure to read Part I to learn about the psychological superpowers of storytelling in marketing! Across centuries, around the globe, and in every culture, humans have told stories to share, remember, and understand the world around us. Stories can be told by a tribal elder sitting around […]
*Note: This is Part I of a two-part series. In Part II, we explore how B2B companies can leverage storytelling in their visual brand and marketing efforts! Sit down, and let me tell you a story. President Theodore Roosevelt was an avid bear hunter – and in 1902, took a hunting trip with Mississippi […]
Meet your B2B customers and prospects of today: They are networked, tech savvy, on-the-go, and (believe it or not) now statistically more likely to look at your website via a mobile device than a desktop computer. With the mobile takeover of web activities growing rapidly, it’s become more important than ever for B2B companies to […]