Posts about Online Marketing

By December 5, 2018

How to Use Archetypes to Shape a Powerful Brand

Archetypes are a common palette of characters that exist in almost every story told throughout history… as well as in some of the most successful brands.

By April 11, 2018

Why being on the first page of Google doesn’t matter (no, really)

Many marketers are told that the only way to be successful online is to land on the first page of Google search results. Not so fast.

By March 15, 2018

LinkedIn 101: How to Maximize LinkedIn Exposure in 15 Minutes a Week

Many business leaders don’t think they have enough time to focus on LinkedIn. Learn how Kinesis has consolidated activity to just 15 minutes a week.

By September 19, 2017

If you’re focused on Facebook likes, you’re doing it wrong

Learn why marketing metrics can be a flighty temptress – and how to properly track your marketing success.

By May 12, 2017

Dwarfs, Asteroids, and Gas Giants (Or, How Much to Spend on a Website)

Here are some of the insights we’ve gained about the right way to budget for a website – in galactic terms.

By April 11, 2016

The power of storytelling as a marketing tool (part II)

*Note: This is Part II of a two-part series. Be sure to read Part I to learn about the psychological superpowers of storytelling in marketing!   Across centuries, around the globe, and in every culture, humans have told stories to share, remember, and understand the world around us. Stories can be told by a tribal elder sitting around […]

By March 28, 2016

The power of storytelling as a marketing tool

*Note: This is Part I of a two-part series. In Part II, we explore how B2B companies can leverage storytelling in their visual brand and marketing efforts!   Sit down, and let me tell you a story. President Theodore Roosevelt was an avid bear hunter – and in 1902, took a hunting trip with Mississippi […]

By February 9, 2016

Looking for B2B leads? Start with your website

Meet your B2B customers and prospects of today: They are networked, tech savvy, on-the-go, and (believe it or not) now statistically more likely to look at your website via a mobile device than a desktop computer. With the mobile takeover of web activities growing rapidly, it’s become more important than ever for B2B companies to […]