Posts about Marketing Best Practices

By May 22, 2013

Leveraging LinkedIn for Business: How to Improve Your LinkedIn Profile

Note: Make sure you also read our post on How to Improve Your LinkedIn Company Page. LinkedIn is a big name in the business world – and for good reason. The world’s fastest growing network hit 200 million members in early 2013 and is growing at the rate of two new members per second! But […]

By July 13, 2011

How Professional Service Firms Should Use Facebook Fan Pages

A few months ago, I wrote a post about the reasons professional services firms should leverage Facebook business pages. At Kinesis, we specialize in working with professional services firms and help them to grow their revenue through more effective marketing and branding strategies. I’ll be the first to admit that Facebook is a more challenging […]

By April 6, 2011

How to Write Great Business Blog Posts

When writing an article about something that excites you – like your business – it’s easy to get carried away with verbiage. Don’t do it! Compelling blog posts require you to hold back the reins a bit on your passion. Most people want to read articles that are lively, tight, clear, and short. In addition, […]

By October 12, 2010

Tips to Help Your Website Sell

One your website is built, there are a number of things you can do to make your website a sharper sales tool. This article offer several helpful recommendations.

By January 26, 2010

10 Ways to Improve Your Website to Attract More Business

Leverage your site to capture leads When clients come to Kinesis and ask us to design a website for their company, they often don’t know of all of the exciting ways to leverage their website to capture leads, build customer loyalty, and differentiate their company from the competition. So, to help give you ideas, here […]

By December 18, 2009

Choosing your words wisely: Rules for web writing and SEO

My friend Bob (website designer and SEO junkie) just conducted a little experiment – he wanted to see if people responded to the word “webinar” or “online training” more often. Turns out it matters what words you use…simply changing “webinar” to “online training” boosted click-throughs by over 100% What does this mean for your business? […]

By April 23, 2009

The Story of Comic Sans – How to Choose a Font

Comic Sans: the typeface that designers love to hate. So what’s the story behind this pervasive font? Why exactly do so many people love it, while others hate it? I came across a student-filmed documentary that asked the same question. Comic Sans Documentary Digging a little deeper, I found out that it all started with […]

By March 5, 2009

Tropicana’s Design Troubles

I love orange juice. In fact, nothing beats a tall glass of cold OJ with breakfast. So, you can imagine my interest when I learned that Tropicana had engaged a high-end design firm to redesign its line of juice products. What’s even more interesting is that I’ve since learned that they’ve decide to go back […]