Posts about Marketing Best Practices

By July 31, 2014

Why your marketing isn’t working

Unsure why the marketing tactics you used last year are falling flat the next? Marketing is dynamic, complex, and in a perpetual state of flux. Read how the marketing landscape shifts from year to year, and how your business can stay ahead of the curve.

By July 30, 2014

7 Ways to Generate Leads at Trade Shows

Trade shows and exhibitions tend to be one of the most expensive forms of marketing, which is why some businesses (particularly small businesses or start-ups) get discouraged when it comes to the cost. However, many don’t realize how lucrative these events can be if the right steps are taken to prepare your team and generate […]

By June 11, 2014

The right way to set a marketing budget

From small businesses to multi-million dollar corporations, we can all agree that marketing is essential to your profitability and growth. In the race for market share, marketing efforts are like Nike shoes and Gatorade – they provide your company with the fuel and support you need to generate sales. But as you go about trying […]

By April 7, 2014

Twitter for Online Marketing: 10 Things You Must Change to Gain More Twitter Followers

If you plan to use Twitter for purposes of online marketing, you’d naturally want to get as many active followers as possible. Towards that end, one thing you need to remember is that Twitter users take only seconds to decide whether they’ll follow a business  or not. This means your brand or business needs to […]

By January 16, 2014

The Best Use of Social Media (That Most Businesses Ignore)

Social Media: Part of Customer Service We’ve been told that the most important business tenant to emerge from social media is that “customer service is the new proactive marketing.” Indeed, social media – be it blogging, tweeting, Facebooking or photo sharing – has given businesses a direct conduit to customers. Instead of traditional marketing, where businesses […]

By September 11, 2013

Leveraging LinkedIn for Business: Three Steps to Boosting Visibility

We’ve said it before (and we’ll probably say it again), LinkedIn is all about connecting. But, leveraging LinkedIn for business requires more than simply building your professional network. It’s not the one with the most connections who wins, but the one who nurtures their network with interesting content on a regular basis. After you’ve taken […]

By August 14, 2013

Leveraging LinkedIn for Business: How to Create a Network for Growth

LinkedIn is about more than creating an online professional or business presence. It’s about connecting. And with more than 200 million members and counting on the social media network, the opportunity to connect with like-minded professionals has never been more available. Many professionals and business owners know that LinkedIn is a valuable resource, but not […]

Five Steps to Improving Your Company Page
By June 5, 2013

Leveraging LinkedIn for Business: Five Steps to Improving Your LinkedIn Company Page

Note: Make sure you also read our post on How to Improve Your LinkedIn Profile. Last year, a study found that LinkedIn is 277% more effective at lead generation than both Facebook and Twitter. No wonder it was recently voted the most important social network for B2B marketers! What does this mean for you and […]