Posts about Design

By February 12, 2018

Branding, Marketing, and Design: Kinesis Highlights from 2017

2017 was a year of transformation for our clients. Learn about some of Kinesis’ favorite projects, and how they helped to transform our clients’ businesses.

By June 6, 2017

How to Budget for a Website – Part II

When embarking on a website project, how can you be sure you’re getting the bang for your buck? Here is what you and your website partner should be thinking about.

By February 9, 2016

Looking for B2B leads? Start with your website

Meet your B2B customers and prospects of today: They are networked, tech savvy, on-the-go, and (believe it or not) now statistically more likely to look at your website via a mobile device than a desktop computer. With the mobile takeover of web activities growing rapidly, it’s become more important than ever for B2B companies to […]

By November 18, 2013

Mirror, Mirror – The High Cost of Ugly in B2B Marketing

Like many entrepreneurs, I bootstrapped funding for my first business. Part of saving money meant doing everything myself, including (shudder) building our first office computer. Of course the established firms had no time for such nonsense – they purchased cutting-edge machines that looked a lot like this: Over the years we’ve seen the PC industry […]

By April 18, 2012

Instagram = Instabillion

Yes, it’s old news by now, but if you’ve been living under a rock for the past week and half, here’s the scoop: Facebook purchased the popular app Instagram for $1 billion dollars. Instagram allows people to share photos taken with their mobiles with their friends through its app, on Facebook, Twitter, or via text. […]

By November 17, 2010

Pendleton Mills and Levi’s Pull the Wool over our Eyes

Two of my business passions are manufacturing and brand authenticity. I believe in making things right, and being honest, credible, and sincere in marketing. As a native Oregonian, and Portland marketer, it’s a subject that hits close to home. Which is why a recent article in Oregon Business magazine caught my eye… Made in the […]

By June 18, 2010

Your Website is For People First, Not Search-Engine Spiders

As an online marketing consultant, I am always on the lookout for new online marketing strategies and tactics for increasing Kinesis clients’ online visibility. And as I’m sure you’ve noticed, there are a lot of companies out there screaming about search engine marketing, search engine optimization, paid search, etc (just check your email junk folder). […]

By August 27, 2009

Making the Sale: Design a Web Site that Adds Incredible Value

When people are searching the Internet, they often get into a clicking frenzy. This is important to remember in web design and also in website copywriting. If you don’t capture their attention and tell them exactly what you want them to do, then – CLICK – and they are on to the next website. Your […]