Posts about Credibility

By April 11, 2018

Why being on the first page of Google doesn’t matter (no, really)

Many marketers are told that the only way to be successful online is to land on the first page of Google search results. Not so fast.

By March 15, 2018

LinkedIn 101: How to Maximize LinkedIn Exposure in 15 Minutes a Week

Many business leaders don’t think they have enough time to focus on LinkedIn. Learn how Kinesis has consolidated activity to just 15 minutes a week.

By February 23, 2016

B2B selling on LinkedIn: How to reach decision makers

Are you struggling to connect with qualified leads? If you’re like most B2B companies, getting through to decision makers (who hold the purse strings and the authority to approve the big project you’re hoping to get) can be challenging. C-level execs are typically quite well guarded. They are challenging to reach through email or on […]

By April 14, 2014

How to Ace the ‘About’ Page on Your Website

Make a great first impression Companies only have one chance to make a strong first impression, which is why it is essential to put your best face forward—not just in your interpersonal interactions, but with your website content, as well. Nowhere is this truer than on your company’s ‘About Us’ page. Most likely, you already […]

Five Steps to Improving Your Company Page
By June 5, 2013

Leveraging LinkedIn for Business: Five Steps to Improving Your LinkedIn Company Page

Note: Make sure you also read our post on How to Improve Your LinkedIn Profile. Last year, a study found that LinkedIn is 277% more effective at lead generation than both Facebook and Twitter. No wonder it was recently voted the most important social network for B2B marketers! What does this mean for you and […]

By May 22, 2013

Leveraging LinkedIn for Business: How to Improve Your LinkedIn Profile

Note: Make sure you also read our post on How to Improve Your LinkedIn Company Page. LinkedIn is a big name in the business world – and for good reason. The world’s fastest growing network hit 200 million members in early 2013 and is growing at the rate of two new members per second! But […]

By March 28, 2012

How to Leverage Testimonials for Powerful Marketing Results

Tips to getting great testimonials Recently, I asked a client, “Tell me about your system for gathering testimonials?” He replied that he didn’t have one. “What are your recommendations?” he asked. And here is what I told him… Why you should use testimonials Testimonials are one of the most powerful and cost effective selling tools […]

By February 29, 2012

Plug the Marketing Leak and Start Measuring Success

If you are like many companies out there, you’re probably not getting the most out of your marketing time and budget. Businesses often confuse “getting their name out there” with effective marketing. However, they are not the same thing. Let’s start with a few scenarios to help understand what this ineffective exposure looks like: Scenario […]