In 2012, Twinkie fans taught us an important lesson about marketing: When it comes to company valuation, customer loyalty is king.
Posts about Build to Last
Many marketers are told that the only way to be successful online is to land on the first page of Google search results. Not so fast.
Here are some of the insights we’ve gained about the right way to budget for a website – in galactic terms.
Growing businesses have several options when it comes to filling their marketing need. Learn the pros and cons of each approach.
Unsure why the marketing tactics you used last year are falling flat the next? Marketing is dynamic, complex, and in a perpetual state of flux. Read how the marketing landscape shifts from year to year, and how your business can stay ahead of the curve.
From small businesses to multi-million dollar corporations, we can all agree that marketing is essential to your profitability and growth. In the race for market share, marketing efforts are like Nike shoes and Gatorade – they provide your company with the fuel and support you need to generate sales. But as you go about trying […]
Tips to getting great testimonials Recently, I asked a client, “Tell me about your system for gathering testimonials?” He replied that he didn’t have one. “What are your recommendations?” he asked. And here is what I told him… Why you should use testimonials Testimonials are one of the most powerful and cost effective selling tools […]
Every wonder why you’ve been put on hold? Me too. Then I realized there’s one underlying reason – corporations simply don’t “get it.” Customer service isn’t just a department; it’s a way of being.