In 2012, Twinkie fans taught us an important lesson about marketing: When it comes to company valuation, customer loyalty is king.
Posts about Brand Exposure
Many marketers are told that the only way to be successful online is to land on the first page of Google search results. Not so fast.
Many business leaders don’t think they have enough time to focus on LinkedIn. Learn how Kinesis has consolidated activity to just 15 minutes a week.
2017 was a year of transformation for our clients. Learn about some of Kinesis’ favorite projects, and how they helped to transform our clients’ businesses.
What actually is a brand, and what are its different components when executed well? Learn what makes up this crucial company asset. (Hint: It’s much more than just a logo.)
Meet your B2B customers and prospects of today: They are networked, tech savvy, on-the-go, and (believe it or not) now statistically more likely to look at your website via a mobile device than a desktop computer. With the mobile takeover of web activities growing rapidly, it’s become more important than ever for B2B companies to […]
Business leaders tend to run into one of two problems when attempting to accelerate company growth: 1) They need more leads or 2) They need better people. Many are quick to turn to marketing to solve the former, but few realize that marketing actually plays a key role in both – filling the sales funnel […]
Unsure why the marketing tactics you used last year are falling flat the next? Marketing is dynamic, complex, and in a perpetual state of flux. Read how the marketing landscape shifts from year to year, and how your business can stay ahead of the curve.