Posts about Think Big

By January 18, 2012

Grow Your Business with Annual Company Goals, Part 2: Achieving Your Goals

In the first part of this series, we talked about setting your SMART goals. This article is all about making them happen. Measuring your progress and adjusting your timeline ensures that your goals are on track to success. Measure progress and celebrate achievement. It’s important for leaders to continue to support goals. Create a set […]

By January 11, 2012

Grow Your Business with Annual Company Goals, Part 1: Setting SMART Goals

In this two-part series, we’ll look at how to set and accomplish SMART goals for your company. Click here to go to part 2: Achieving Your Goals Are small businesses properly nurturing their company goals and objectives? “More than 80% of small business owners admit they don’t give enough attention to achieving goals; 77% of […]

By November 7, 2011

How to Prepare for a Media Interview and Get Great Press for Your Company

Tips for Talking to Reporters We often have clients featured in the media. These stories typically feature a new product, service, or technology. I typically spend a couple of hours coaching them on how to speak with a representative of a newspaper, radio or television station. When you send out a press release or are […]

By April 5, 2011

Carrots and sticks: The unlikely consequences of incentives

What’s the best way to motivate a team? Punish? Reward? Turns out, there’s a solution that’s neither carrot nor stick. And, it works.

By November 8, 2010

I know what you do, now tell me Why….

Big Thinker Simon Sinek has a great presentation on the power of “Why.” If you’re business owner or executive, take some time to work “on” your business and watch this video. You won’t be disappointed.   Hire Kinesis to grow your business Understanding your Why is one of foundations that we emphasize in our work […]

By October 19, 2010

How to Get Referrals from Your Existing Customers

I was working on a Marketing Plan for one of our clients and as part of my research came across this great article about referrals. Too many businesses understand the power of referrals and word-of-mouth marketing, yet they do not have a systematic approach to getting them. In this article, David Wolfskehl provides some fantastic […]

By August 2, 2010

Use a Strong Call To Action to Generate More Leads

Many companies put together campaigns with strong business copywriting, but then their marketing falls short when they reach the call to action. What these companies fail to realize is that the call to action is a difference-maker in your copy, and it is the key piece of your campaign to drive home your sale.

By June 29, 2009

Setting a Marketing Budget: Lifetime Customer Value

At Kinesis, the #1 question I get is, “How much will it cost?” To which I say, “What’s your budget?” I know this sounds a tad flip, but the reality is the driving force behind a marketing effort should not be the price of the project. On the contrary: the emphasis behind any marketing effort […]