Making marketing “work” comes down to three key ingredients: Strategy, Execution, and Accountability. Here’s why owners struggle to get it right, and 3 priceless tips to fix anemic marketing.
Posts about Think Big
In the first part of this series, we talked about setting your SMART goals. This article is all about making them happen. Measuring your progress and adjusting your timeline ensures that your goals are on track to success. Measure progress and celebrate achievement. It’s important for leaders to continue to support goals. Create a set […]
In this two-part series, we’ll look at how to set and accomplish SMART goals for your company. Click here to go to part 2: Achieving Your Goals Are small businesses properly nurturing their company goals and objectives? “More than 80% of small business owners admit they don’t give enough attention to achieving goals; 77% of […]
Tips for Talking to Reporters We often have clients featured in the media. These stories typically feature a new product, service, or technology. I typically spend a couple of hours coaching them on how to speak with a representative of a newspaper, radio or television station. When you send out a press release or are […]
What’s the best way to motivate a team? Punish? Reward? Turns out, there’s a solution that’s neither carrot nor stick. And, it works.
Big Thinker Simon Sinek has a great presentation on the power of “Why.” If you’re business owner or executive, take some time to work “on” your business and watch this video. You won’t be disappointed. Hire Kinesis to grow your business Understanding your Why is one of foundations that we emphasize in our work […]
I was working on a Marketing Plan for one of our clients and as part of my research came across this great article about referrals. Too many businesses understand the power of referrals and word-of-mouth marketing, yet they do not have a systematic approach to getting them. In this article, David Wolfskehl provides some fantastic […]
Many companies put together campaigns with strong business copywriting, but then their marketing falls short when they reach the call to action. What these companies fail to realize is that the call to action is a difference-maker in your copy, and it is the key piece of your campaign to drive home your sale.