Posts about Think Big

Marketing is Broken
By August 14, 2012

Marketing is Broken (video)

Back in 1999, when I worked at an ad agency, there was a new kid on the block. Some called her the “World Wide Web,” while others simply referred to her as “The Internet.” Either way, it looked like this gal would be the next big thing. Of course the folks I worked for didn’t […]

By July 25, 2012

Making the Most from Mistakes

Success is 99% failure. – Soichiro Honda, Founder, Honda Motor Corp. As some of our readers know, Kinesis recently had the good fortune to be awarded as one of  Portland’s Top 100 Fastest Growing Private Companies. I’m extremely proud of our team, and humbled by the accomplishment. Interestingly, while this milestone is about “success,” I’m […]

By June 20, 2012

Small Business, Big Marketing: Hammer and Hand Interview

At Kinesis, we love a great story. Especially when it involves local entrepreneurs who defy the odds. People who know me know that I’m passionate about great design, architecture, and green building; I’m always on the lookout for outstanding Portland firms. While there are many exceptional artisans, few combine their craft with savvy marketing like […]

By April 11, 2012

How Spilt Coffee Created a Billion Dollar Mop

You might be surprised to know that I enjoy mopping. Yep. Cleaning the floor. Vacuuming, too. Both great. There’s something liberating about getting every last speck of dirt out of my life. Call me compulsive. Sponge-on-a-Stick Technology You might also be surprised to hear that the basic concept of this thing I love to do […]

By April 4, 2012

How to Get Higher-Impact Testimonials from Your Customers

Hopefully you’ve read Part 1 of this series and I’ve convinced you that your company must gather testimonials on a regular basis, as well as given you specific ideas for how to leverage them. The next thing that I would like to provide you with is a systematic approach to soliciting testimonials from your clients […]

By March 21, 2012

Your Pain-Free Guide to Better Business Networking

Become a Great Business Networker As a leader, you know the importance of developing a business network. You may have even read our recent post on the exponential power of increasing your network connections. Unfortunately, while the words “business network” evokes images of win-win relationships, the term “networking” often elicits rolled eyes and groans. Can […]

By March 7, 2012

Marketing Nerd: Why Your Business Should Care About Networks

Most owners understand the importance of business networks. But few realize there’s actually powerful math behind the value of these social networks. Read on to learn how growing a network really works, and one way Kinesis has leveraged our own mini-network of business owners.

By February 15, 2012

Rearranging the deck chairs ain’t gonna fix your marketing.

Every wonder what happens when you try to use “marketing” to fix a bad strategy? BlackBerry is set to show us just how well that works.