Posts about Sales

By August 15, 2011

Buyer Beware: a 3-Part Series on RFPs

Ever wonder what the Old Spice guy (super hot) and a $130 million bridge design (super ugly) have in common? Well, it’s how the organizations that created them chose the firms responsible for their creation. Read on to see the good, the bad, and the ugly of selecting a strategic partner.

By February 15, 2011

Offer Value to Your Customer for Maximum Results

You need to cut through the clutter to catch the eye of the customer and keep their attention. The secret to doing this is to offer value.

By December 15, 2010

WHO is Your Core Customer?

You have a strategic asset that is hidden and underutilized. It can become your inside advantage. You already have it and it doesn’t cost anything. Now, your task is to discover it and to use it as a key asset that will drive your company’s growth.

By September 22, 2010

Old Spice Guy Brings 107% Increase in Sales

The sexy Isaiah Mustafa and the Old Spice “The Man Your Man Could Smell Like” campaign first appeared during the Super Bowl and immediately became a hit.

By July 23, 2010

The Four Strategies to Generate More Revenue for Your Company

When it comes to increasing revenues, there are four primary strategies that business leaders must examine and improve within their company. As part of our process, Kinesis focuses on each one of these areas to determine the best way to maximize it. By implementing our process, our clients are able to take their company to the next level of growth and profitability.

By July 19, 2010

How to Write a Value Proposition for Your Company

A strong and differentiated value proposition can position your business to succeed. A value proposition is a short statement that tells your prospect why they should buy from your company. It is focused on outcomes. It helps spread word-of-mouth marketing and it differentiates you from the competition.

By March 8, 2010

Finding the right customers and becoming more profitable

How you are hurting your bottom line… Today, I want to address an issue that I see afflicting many professional service businesses. It directly relates to your profitability and how you are positioning your brand. The issue is this: when you do not have a strategy to select your best-fit Dream Customers, you hurt your […]

By June 29, 2009

Lifetime Customer Value (LCV) Calculator

As a follow-up to this earlier post, I thought I’d provide a hand-dandy little Excel spreadsheet that you can use to compute marketing project budgets. This spreadsheet addresses more than just the LCV – you can actually use this to sheet to calculate retention rate, for instance). It’s a great tool you can download directly […]