Posts about Sales

By February 7, 2019

Throw Out Your Scarves, and Other Lessons on Client Stratification

Close your eyes and imagine your closet. Take in the colors, the fabrics, the shapes of the clothing – their cost, the memories associated with them, how long they’ve been on their hangers. Now narrow your focus to only the clothes you’ve worn in recent memory – outfits that have been pulled out, shown off, […]

By August 1, 2018

The Role of Marketing in Mergers & Acquisitions (The Tale of the Twinkie)

In 2012, Twinkie fans taught us an important lesson about marketing: When it comes to company valuation, customer loyalty is king.

By September 19, 2017

If you’re focused on Facebook likes, you’re doing it wrong

Learn why marketing metrics can be a flighty temptress – and how to properly track your marketing success.

By December 14, 2016

How to maximize your marketing budget (whatever it is)

Check out our easy-to-understand guide to help you make the most of your marketing budget (regardless of how big it is).

By August 22, 2016

The “Sales and Marketing” role (or, how to hire a leprechaun)

Many business owners try to consolidate the “Sales and Marketing” role, but the two functions are entirely different. Learn why these two complimentary disciplines are so often consolidated – and why they shouldn’t be.

By September 12, 2015

The currency of trust

You own a business, run a business, lead a business, or work in a business. That means that you hear a lot about money. The pressure is constantly on us all for more sales, more revenue, more profit, more production. We’re all obsessed with money. Money helps our business grow. And that’s all well and good. […]

By October 22, 2014

How to mine for your company’s gold

In the early 1900s, Reverend Russell Conwell – founder of Temple University – gave a popular speech called “Acres of Diamonds.” The moral of the story is this: Your diamonds are not in far distant mountains or in yonder seas. They are in your own backyard – if you but dig for them. Personally, I […]

By March 14, 2012

Business Pitfall: The Sell-Do Trap

If you run a professional services firm, or manufacture products to client specifications, I’m guessing you know what I mean when I say, “managing revenue is a challenge.” Isn’t “challenge” really just a nice way to say, “pain in the butt?” The problem faced by most service providers is that their business models don’t scale […]