In 2012, Twinkie fans taught us an important lesson about marketing: When it comes to company valuation, customer loyalty is king.
Posts about Sales
Learn why marketing metrics can be a flighty temptress – and how to properly track your marketing success.
Check out our easy-to-understand guide to help you make the most of your marketing budget (regardless of how big it is).
Many business owners try to consolidate the “Sales and Marketing” role, but the two functions are entirely different. Learn why these two complimentary disciplines are so often consolidated – and why they shouldn’t be.
You own a business, run a business, lead a business, or work in a business. That means that you hear a lot about money. The pressure is constantly on us all for more sales, more revenue, more profit, more production. We’re all obsessed with money. Money helps our business grow. And that’s all well and good. […]
In the early 1900s, Reverend Russell Conwell – founder of Temple University – gave a popular speech called “Acres of Diamonds.” The moral of the story is this: Your diamonds are not in far distant mountains or in yonder seas. They are in your own backyard – if you but dig for them. Personally, I […]
If you run a professional services firm, or manufacture products to client specifications, I’m guessing you know what I mean when I say, “managing revenue is a challenge.” Isn’t “challenge” really just a nice way to say, “pain in the butt?” The problem faced by most service providers is that their business models don’t scale […]
Wondering how your firm can escape the clutches of “marketing by RFP?” Read on to see how you can minimize or even eliminate the bane of great partnerships.