When it comes to increasing revenues, there are four primary strategies that business leaders must examine and improve within their company. As part of our process, Kinesis focuses on each one of these areas to determine the best way to maximize it. By implementing our process, our clients are able to take their company to the next level of growth and profitability.
Posts about Profitability
Knowing your mission will accelerate your brand like nothing else can. A well-crafted mission statement can provide the focus and motivation you need to take your business to the next level. Here’s how to write a powerful mission statement for your company.
How you are hurting your bottom line… Today, I want to address an issue that I see afflicting many professional service businesses. It directly relates to your profitability and how you are positioning your brand. The issue is this: when you do not have a strategy to select your best-fit Dream Customers, you hurt your […]
As a follow-up to this earlier post, I thought I’d provide a hand-dandy little Excel spreadsheet that you can use to compute marketing project budgets. This spreadsheet addresses more than just the LCV – you can actually use this to sheet to calculate retention rate, for instance). It’s a great tool you can download directly […]
At Kinesis, the #1 question I get is, “How much will it cost?” To which I say, “What’s your budget?” I know this sounds a tad flip, but the reality is the driving force behind a marketing effort should not be the price of the project. On the contrary: the emphasis behind any marketing effort […]
If you have a business, a blog (short for web log) is a marketing tool that can further position you as the expert in your industry. Your prospects and clients want information about your products and services. They are hungry for it! And a blog gives you the opportunity to share your expertise with people […]