Knowing your mission will accelerate your brand like nothing else can. A well-crafted mission statement can provide the focus and motivation you need to take your business to the next level. Here’s how to write a powerful mission statement for your company.
Posts about Profitability
How you are hurting your bottom line… Today, I want to address an issue that I see afflicting many professional service businesses. It directly relates to your profitability and how you are positioning your brand. The issue is this: when you do not have a strategy to select your best-fit Dream Customers, you hurt your […]
As a follow-up to this earlier post, I thought I’d provide a hand-dandy little Excel spreadsheet that you can use to compute marketing project budgets. This spreadsheet addresses more than just the LCV – you can actually use this to sheet to calculate retention rate, for instance). It’s a great tool you can download directly […]
At Kinesis, the #1 question I get is, “How much will it cost?” To which I say, “What’s your budget?” I know this sounds a tad flip, but the reality is the driving force behind a marketing effort should not be the price of the project. On the contrary: the emphasis behind any marketing effort […]
If you have a business, a blog (short for web log) is a marketing tool that can further position you as the expert in your industry. Your prospects and clients want information about your products and services. They are hungry for it! And a blog gives you the opportunity to share your expertise with people […]