Posts about Profitability

By October 10, 2011

Killing the RFP: Part 3 of 3

Wondering how your firm can escape the clutches of “marketing by RFP?” Read on to see how you can minimize or even eliminate the bane of great partnerships.

By September 1, 2011

Partners in Success – Part 2 of 3

Looking to find the right partner for your business challenge? Sick of the mediocre results provided by RFPs and Google searches? Read on to discover my simple process for finding great talent.

By August 15, 2011

Digging Holes with RFPs – Part 1 of 3

In the first installment of my series on selecting a business partner, I take a look at why the “apples to apples” concept maybe isn’t such a good thing. In fact, while you’re out looking for apples, what your business needs is actually a different fruit entirely.

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Buyer Beware: a 3-Part Series on RFPs

Ever wonder what the Old Spice guy (super hot) and a $130 million bridge design (super ugly) have in common? Well, it’s how the organizations that created them chose the firms responsible for their creation. Read on to see the good, the bad, and the ugly of selecting a strategic partner.

By April 5, 2011

Carrots and sticks: The unlikely consequences of incentives

What’s the best way to motivate a team? Punish? Reward? Turns out, there’s a solution that’s neither carrot nor stick. And, it works.

By February 15, 2011

Offer Value to Your Customer for Maximum Results

You need to cut through the clutter to catch the eye of the customer and keep their attention. The secret to doing this is to offer value.

By November 8, 2010

I know what you do, now tell me Why….

Big Thinker Simon Sinek has a great presentation on the power of “Why.” If you’re business owner or executive, take some time to work “on” your business and watch this video. You won’t be disappointed.   Hire Kinesis to grow your business Understanding your Why is one of foundations that we emphasize in our work […]

By September 22, 2010

Old Spice Guy Brings 107% Increase in Sales

The sexy Isaiah Mustafa and the Old Spice “The Man Your Man Could Smell Like” campaign first appeared during the Super Bowl and immediately became a hit.