In 2012, Twinkie fans taught us an important lesson about marketing: When it comes to company valuation, customer loyalty is king.
Posts about Profitability
This week on “Thinking Big,” we sit down with Greg Crabtree – a financial expert dedicated to helping entrepreneurs build the economic engine of their business.
You own a business, run a business, lead a business, or work in a business. That means that you hear a lot about money. The pressure is constantly on us all for more sales, more revenue, more profit, more production. We’re all obsessed with money. Money helps our business grow. And that’s all well and good. […]
As a leader, is your entire workday spent doing things that are the highest and best use of your time? Are you continuously focused on the activities that bring the best ROI? To help your business become more profitable, get in the habit of asking yourself two questions: “Is what I’m doing right now the highest […]
Chances are, if you live in Portland, have friends in Portland, or pay the slightest attention to professional basketball, you know that this year – for the first time in over a decade – the Portland Trail Blazers actually mattered. The Blazers started the season in good standing, but few expected them to go far. […]
A vision keeps you focused. I love running. It occupies my thoughts throughout every day. I spend more time than I care to admit researching and building training regimes. Like most runners, I am passionately opinionated about running gear. Just talking about running sends me into state of euphoria. I even have 26.2 (the length […]
When I start working with a client, I look for the shortest path to the biggest impact. One of the first areas I review is their sales process and lead conversion. A systematic approach to selling A common area of weakness with many companies is the absence of a systematic approach to selling. Most businesses […]
Back in 1999, when I worked at an ad agency, there was a new kid on the block. Some called her the “World Wide Web,” while others simply referred to her as “The Internet.” Either way, it looked like this gal would be the next big thing. Of course the folks I worked for didn’t […]