Learn how to get referrals with a referral management program that works to generate leads and growth.
Posts about Customer Engagement
You own a business, run a business, lead a business, or work in a business. That means that you hear a lot about money. The pressure is constantly on us all for more sales, more revenue, more profit, more production. We’re all obsessed with money. Money helps our business grow. And that’s all well and good. […]
You’re probably already aware of the power of referrals Especially in the B2B world, it’s no secret that word-of-mouth referrals are among the top ways professional services firms get leads and new business. A 2009 study published by the American Marketing Association found that peer recommendations are 2.5 times more responsive than any other marketing channel. And […]
Here at Kinesis, we’re starting a new tradition to close out the year! We’ve put our collective brains together, and identified some smashing content from our blog and across the interwebs from the year… It’s the year in review! Check out the list below, where we’ve compiled the best content from the Kinesis blog, as […]
In Part I of this series, we discussed how personal branding can help build your company. The truth is, personal brands of you, your leadership, and even your team, communicate essential information about your business to prospects, referrers, investors, potential candidates, and your staff. It’s essential for your leaders to establish a positive, knowledgeable personal […]
“Your personal brand is a promise to your clients… a promise of quality, consistency, competency, and reliability.” — Author Jason Hartman, Become The Brand of Choice In Part I of this two-part blog series you’ll learn what a personal brand is, why it’s important, and the ways that you can leverage it to build your […]
Hopefully you’ve read Part 1 of this series and I’ve convinced you that your company must gather testimonials on a regular basis, as well as given you specific ideas for how to leverage them. The next thing that I would like to provide you with is a systematic approach to soliciting testimonials from your clients […]
Most owners understand the importance of business networks. But few realize there’s actually powerful math behind the value of these social networks. Read on to learn how growing a network really works, and one way Kinesis has leveraged our own mini-network of business owners.