Social Media: Part of Customer Service We’ve been told that the most important business tenant to emerge from social media is that “customer service is the new proactive marketing.” Indeed, social media – be it blogging, tweeting, Facebooking or photo sharing – has given businesses a direct conduit to customers. Instead of traditional marketing, where businesses […]

Kinesis CEO Shawn Busse joined the Human Resources for Small Business podcast to discuss how small businesses can find their purpose and foster company culture.

At Solid Form, the spark started as a question around employee engagement, kindling a flame under a team that craved more robust and creative projects.

Every wonder why you’ve been put on hold? Me too. Then I realized there’s one underlying reason – corporations simply don’t “get it.” Customer service isn’t just a department; it’s a way of being.

You need to cut through the clutter to catch the eye of the customer and keep their attention. The secret to doing this is to offer value.

This week, we sit down with President of Fully – a company with innovative ideas for how to improve the modern workplace.

“Core purpose” – it’s been identified by the most influential business authorities of our time as one of the key ingredients for a high-performing organization. Jim Collins and Jerry Poras, authors of the innovative business classic Built to Last, embarked upon a 6-year study of truly exceptional companies that have prospered over the long term, including […]

At Kinesis, the #1 question I get is, “How much will it cost?” To which I say, “What’s your budget?” I know this sounds a tad flip, but the reality is the driving force behind a marketing effort should not be the price of the project. On the contrary: the emphasis behind any marketing effort […]

Growth is one thing, sustainable growth is another. In this interview with Kinesis CEO Shawn Busse, learn the secrets behind this success – and how we’ve maintained momentum since 2011.

A few months ago, I wrote a post about the reasons professional services firms should leverage Facebook business pages. At Kinesis, we specialize in working with professional services firms and help them to grow their revenue through more effective marketing and branding strategies. I’ll be the first to admit that Facebook is a more challenging […]