Posts about Business Strategy

By October 10, 2016

Three options to fill your marketing function

Growing businesses have several options when it comes to filling their marketing need. Learn the pros and cons of each approach.

By September 7, 2016

Thinking Big with Chris Scherer

In the latest installment of our Accelerator Interview series, hear from OMEP President Chris Scherer on growth, community, and bending service to the demand.

By August 22, 2016

The “Sales and Marketing” role (or, how to hire a leprechaun)

Many business owners try to consolidate the “Sales and Marketing” role, but the two functions are entirely different. Learn why these two complimentary disciplines are so often consolidated – and why they shouldn’t be.

By June 21, 2016

Why (and how) to rename your company

Making the decision to rename your company is a big deal. If you’re considering investing in this process, you probably have a lot of conflicting feelings and opinions. Most likely, you have sweat and equity – not to mention history – behind your existing company name. Having worked with many clients through a company rename, […]

By September 12, 2015

The currency of trust

You own a business, run a business, lead a business, or work in a business. That means that you hear a lot about money. The pressure is constantly on us all for more sales, more revenue, more profit, more production. We’re all obsessed with money. Money helps our business grow. And that’s all well and good. […]

By August 31, 2015

Are you doing the wrong things?

As a leader, is your entire workday spent doing things that are the highest and best use of your time? Are you continuously focused on the activities that bring the best ROI? To help your business become more profitable, get in the habit of asking yourself two questions: “Is what I’m doing right now the highest […]

By August 28, 2015

The sweeping power of purpose

Recently, I was reading a 2014 Deloitte study of organizations with a highly-engaged workforce. And I was struck by a story they told. It is an incredible showcase for the power of an organization’s purpose (what Simon Sinek calls your Why). In the study, researchers found that companies with highly-engaged employees emphasize a core purpose that does not […]

By April 21, 2015

Leaders of great companies ask: First Who, Then What?

If your company’s at a standstill, you may be asking the wrong question In his book, Good to Great, Jim Collins creates a lasting and memorable metaphor by comparing a business to a bus and the leader as a bus driver. He emphasizes that it is crucial to continuously ask “First Who, Then What?” You are a […]