Growing businesses have several options when it comes to filling their marketing need. Learn the pros and cons of each approach.
Posts about Business Strategy
In the latest installment of our Accelerator Interview series, hear from OMEP President Chris Scherer on growth, community, and bending service to the demand.
Many business owners try to consolidate the “Sales and Marketing” role, but the two functions are entirely different. Learn why these two complimentary disciplines are so often consolidated – and why they shouldn’t be.
Making the decision to rename your company is a big deal. If you’re considering investing in this process, you probably have a lot of conflicting feelings and opinions. Most likely, you have sweat and equity – not to mention history – behind your existing company name. Having worked with many clients through a company rename, […]
You own a business, run a business, lead a business, or work in a business. That means that you hear a lot about money. The pressure is constantly on us all for more sales, more revenue, more profit, more production. We’re all obsessed with money. Money helps our business grow. And that’s all well and good. […]
As a leader, is your entire workday spent doing things that are the highest and best use of your time? Are you continuously focused on the activities that bring the best ROI? To help your business become more profitable, get in the habit of asking yourself two questions: “Is what I’m doing right now the highest […]
Recently, I was reading a 2014 Deloitte study of organizations with a highly-engaged workforce. And I was struck by a story they told. It is an incredible showcase for the power of an organization’s purpose (what Simon Sinek calls your Why). In the study, researchers found that companies with highly-engaged employees emphasize a core purpose that does not […]
If your company’s at a standstill, you may be asking the wrong question In his book, Good to Great, Jim Collins creates a lasting and memorable metaphor by comparing a business to a bus and the leader as a bus driver. He emphasizes that it is crucial to continuously ask “First Who, Then What?” You are a […]