In 2012, Twinkie fans taught us an important lesson about marketing: When it comes to company valuation, customer loyalty is king.
Posts about Business Strategy
It can be difficult to define a marketing budget, but it helps to look at how peers are allocating resources. We decided to start with ourselves.
Podcasts are invaluable for business leaders to further personal development on your own time and pace. We’ve compiled a list of some of our favorites.
Soccer is a game of creating sequences, and relying on the strength of the team as a whole. Learn how this philosophy can inform your business strategy.
This week on “Thinking Big,” we sit down with Greg Crabtree – a financial expert dedicated to helping entrepreneurs build the economic engine of their business.
Learn why marketing metrics can be a flighty temptress – and how to properly track your marketing success.
Learn how to get referrals with a referral management program that works to generate leads and growth.
Kinesis CEO Shawn Busse weighs in on the impacts of the election on small business, and what moves you can make to offset uncertainty.