Posts about Business Strategy

By November 8, 2018

How to See Around the Corner: Positioning Your Company for Market Shifts

From the economy to customer behavior, many variables could impact your business’ viability in the future. Learn how to look around the corner to what’s ahead.

By October 19, 2018

Driven by Purpose: An Interview with Shawn Busse

Kinesis CEO Shawn Busse joined the Human Resources for Small Business podcast to discuss how small businesses can find their purpose and foster company culture.

By October 11, 2018

The Role of Culture in Mergers & Acquisitions

When it comes to Mergers and Acquisitions, one major contributor to the valuation process often gets overlooked: company culture.

By August 1, 2018

The Role of Marketing in Mergers & Acquisitions (The Tale of the Twinkie)

In 2012, Twinkie fans taught us an important lesson about marketing: When it comes to company valuation, customer loyalty is king.

By May 24, 2018

How Kinesis Spends Our Marketing Dollars

It can be difficult to define a marketing budget, but it helps to look at how peers are allocating resources. We decided to start with ourselves.

By April 26, 2018

Share The Good: 7 Podcasts to Inspire Leaders

Podcasts are invaluable for business leaders to further personal development on your own time and pace. We’ve compiled a list of some of our favorites.

By November 27, 2017

Marketing Strategy Lessons from Portland’s Soccer Scene

Soccer is a game of creating sequences, and relying on the strength of the team as a whole. Learn how this philosophy can inform your business strategy.

By October 17, 2017

Thinking Big with Greg Crabtree

This week on “Thinking Big,” we sit down with Greg Crabtree – a financial expert dedicated to helping entrepreneurs build the economic engine of their business.