Here is your list of official business resolutions for the New Year, along with some helpful resources from the Kinesis blog.
Posts about Budget Planning
It can be difficult to define a marketing budget, but it helps to look at how peers are allocating resources. We decided to start with ourselves.
This week on “Thinking Big,” we sit down with Greg Crabtree – a financial expert dedicated to helping entrepreneurs build the economic engine of their business.
Here are some of the insights we’ve gained about the right way to budget for a website – in galactic terms.
Check out our easy-to-understand guide to help you make the most of your marketing budget (regardless of how big it is).
The ugly truth is that marketing plans suck. This year, leave the heavy three-ringed binder behind.
How much time does a prospect spend on your B2B website? You know the saying: “Never judge a book by its cover”? It may be a strong life philosophy, but it’s not an accurate description of online user behavior. The truth is that snap judgments are a fact of life. And they have huge implications […]
The following post is the third in our series on “Outsourced Marketing.” In Part 1, The Market we looked at the marketing landscape for businesses that need help with marketing. In Part 2, we provided a framework for selecting the right-fit marketing professional. In the final installment, we deliver a guide for evaluating when it […]