Posts about Best Practices

By July 21, 2010

Your Company Mission Statement is the Soul of Your Brand

Knowing your mission will accelerate your brand like nothing else can. A well-crafted mission statement can provide the focus and motivation you need to take your business to the next level. Here’s how to write a powerful mission statement for your company.

By July 19, 2010

How to Write a Value Proposition for Your Company

A strong and differentiated value proposition can position your business to succeed. A value proposition is a short statement that tells your prospect why they should buy from your company. It is focused on outcomes. It helps spread word-of-mouth marketing and it differentiates you from the competition.

By July 22, 2008

How to Write a Sales Letter

I receive a lot of email. I’d say at least 30 messages a day (not counting spam). Included in this potpourri (haven’t used that word since 1987) are client messages, job requests, and sales letters. I’d like to take a few minutes to focus on the last category of message, since many of our readers […]