Growing businesses have several options when it comes to filling their marketing need. Learn the pros and cons of each approach.
Posts about Best Practices
Many business owners try to consolidate the “Sales and Marketing” role, but the two functions are entirely different. Learn why these two complimentary disciplines are so often consolidated – and why they shouldn’t be.
Try the Bullseye Meeting structure Let’s face it. Some meetings are a complete waste of time. We’ve all experienced this situation: having to stop mid-project to attend a meeting with people staring at their laptops or zoning out with eyes glazed over. It’s hard to imagine a bigger time suck than ineffective, non-productive meetings. And, […]
You own a business, run a business, lead a business, or work in a business. That means that you hear a lot about money. The pressure is constantly on us all for more sales, more revenue, more profit, more production. We’re all obsessed with money. Money helps our business grow. And that’s all well and good. […]
All too often, we look to others to change, to fix, to improve, to adjust, to elevate their game, to help us. We wait, we hope, and we often feel stressed and frustrated because it just ain’t happening. What if – starting today – you stopped waiting for others and simply asked yourself, “What can […]
As a leader, is your entire workday spent doing things that are the highest and best use of your time? Are you continuously focused on the activities that bring the best ROI? To help your business become more profitable, get in the habit of asking yourself two questions: “Is what I’m doing right now the highest […]
Recently, I was reading a 2014 Deloitte study of organizations with a highly-engaged workforce. And I was struck by a story they told. It is an incredible showcase for the power of an organization’s purpose (what Simon Sinek calls your Why). In the study, researchers found that companies with highly-engaged employees emphasize a core purpose that does not […]
If your company’s at a standstill, you may be asking the wrong question In his book, Good to Great, Jim Collins creates a lasting and memorable metaphor by comparing a business to a bus and the leader as a bus driver. He emphasizes that it is crucial to continuously ask “First Who, Then What?” You are a […]