Posts about Best Practices

By August 1, 2018

The Role of Marketing in Mergers & Acquisitions (The Tale of the Twinkie)

In 2012, Twinkie fans taught us an important lesson about marketing: When it comes to company valuation, customer loyalty is king.

By May 24, 2018

How Kinesis Spends Our Marketing Dollars

It can be difficult to define a marketing budget, but it helps to look at how peers are allocating resources. We decided to start with ourselves.

By April 11, 2018

Why being on the first page of Google doesn’t matter (no, really)

Many marketers are told that the only way to be successful online is to land on the first page of Google search results. Not so fast.

By October 17, 2017

Thinking Big with Greg Crabtree

This week on “Thinking Big,” we sit down with Greg Crabtree – a financial expert dedicated to helping entrepreneurs build the economic engine of their business.

By May 12, 2017

Dwarfs, Asteroids, and Gas Giants (Or, How Much to Spend on a Website)

Here are some of the insights we’ve gained about the right way to budget for a website – in galactic terms.

By April 12, 2017

Referral Marketing 101: How to grow your network of referrers

Learn how to get referrals with a referral management program that works to generate leads and growth.

By January 12, 2017

Your Business Resolutions for 2017

The New Year is the perfect time to reevaluate your business, and make sure you’re set up for success. Here is your list of business resolutions for 2017.

By December 14, 2016

How to maximize your marketing budget (whatever it is)

Check out our easy-to-understand guide to help you make the most of your marketing budget (regardless of how big it is).