Posts about Best Practices

By February 27, 2019

What Business Can Learn from Donuts: The Blue Star Story

We sat down with the team at Blue Star Donuts to discuss some of the lessons learned in their years of growth, against the backdrop of our inside-out process.

By January 10, 2019

Your Business Resolutions for 2019

Here is your list of official business resolutions for the New Year, along with some helpful resources from the Kinesis blog.

By November 8, 2018

How to See Around the Corner: Positioning Your Company for Market Shifts

From the economy to customer behavior, many variables could impact your business’ viability in the future. Learn how to look around the corner to what’s ahead.

By October 19, 2018

Driven by Purpose: An Interview with Shawn Busse

Kinesis CEO Shawn Busse joined the Human Resources for Small Business podcast to discuss how small businesses can find their purpose and foster company culture.

By October 11, 2018

The Role of Culture in Mergers & Acquisitions

When it comes to Mergers and Acquisitions, one major contributor to the valuation process often gets overlooked: company culture.

By August 1, 2018

The Role of Marketing in Mergers & Acquisitions (The Tale of the Twinkie)

In 2012, Twinkie fans taught us an important lesson about marketing: When it comes to company valuation, customer loyalty is king.

By May 24, 2018

How Kinesis Spends Our Marketing Dollars

It can be difficult to define a marketing budget, but it helps to look at how peers are allocating resources. We decided to start with ourselves.

By April 11, 2018

Why being on the first page of Google doesn’t matter (no, really)

Many marketers are told that the only way to be successful online is to land on the first page of Google search results. Not so fast.