Musings on


By September 11, 2013

Leveraging LinkedIn for Business: Three Steps to Boosting Visibility

We’ve said it before (and we’ll probably say it again), LinkedIn is all about connecting. But, leveraging LinkedIn for business requires more than simply building your professional network. It’s not the one with the most connections who wins, but the one who nurtures their network with interesting content on a regular basis. After you’ve taken […]

By August 14, 2013

Leveraging LinkedIn for Business: How to Create a Network for Growth

LinkedIn is about more than creating an online professional or business presence. It’s about connecting. And with more than 200 million members and counting on the social media network, the opportunity to connect with like-minded professionals has never been more available. Many professionals and business owners know that LinkedIn is a valuable resource, but not […]

Five Steps to Improving Your Company Page
By June 5, 2013

Leveraging LinkedIn for Business: Five Steps to Improving Your LinkedIn Company Page

Note: Make sure you also read our post on How to Improve Your LinkedIn Profile. Last year, a study found that LinkedIn is 277% more effective at lead generation than both Facebook and Twitter. No wonder it was recently voted the most important social network for B2B marketers! What does this mean for you and […]

By May 22, 2013

Leveraging LinkedIn for Business: How to Improve Your LinkedIn Profile

Note: Make sure you also read our post on How to Improve Your LinkedIn Company Page. LinkedIn is a big name in the business world – and for good reason. The world’s fastest growing network hit 200 million members in early 2013 and is growing at the rate of two new members per second! But […]

By April 18, 2012

Instagram = Instabillion

Yes, it’s old news by now, but if you’ve been living under a rock for the past week and half, here’s the scoop: Facebook purchased the popular app Instagram for $1 billion dollars. Instagram allows people to share photos taken with their mobiles with their friends through its app, on Facebook, Twitter, or via text. […]

By March 28, 2012

How to Leverage Testimonials for Powerful Marketing Results

Tips to getting great testimonials Recently, I asked a client, “Tell me about your system for gathering testimonials?” He replied that he didn’t have one. “What are your recommendations?” he asked. And here is what I told him… Why you should use testimonials Testimonials are one of the most powerful and cost effective selling tools […]

By February 29, 2012

Plug the Marketing Leak and Start Measuring Success

If you are like many companies out there, you’re probably not getting the most out of your marketing time and budget. Businesses often confuse “getting their name out there” with effective marketing. However, they are not the same thing. Let’s start with a few scenarios to help understand what this ineffective exposure looks like: Scenario […]

By July 13, 2011

How Professional Service Firms Should Use Facebook Fan Pages

A few months ago, I wrote a post about the reasons professional services firms should leverage Facebook business pages. At Kinesis, we specialize in working with professional services firms and help them to grow their revenue through more effective marketing and branding strategies. I’ll be the first to admit that Facebook is a more challenging […]

By April 6, 2011

How to Write Great Business Blog Posts

When writing an article about something that excites you – like your business – it’s easy to get carried away with verbiage. Don’t do it! Compelling blog posts require you to hold back the reins a bit on your passion. Most people want to read articles that are lively, tight, clear, and short. In addition, […]

By March 31, 2011

“Your Call is Important to Us…” (or, How to Ruin Brand Experience)

Every wonder why you’ve been put on hold? Me too. Then I realized there’s one underlying reason – corporations simply don’t “get it.” Customer service isn’t just a department; it’s a way of being.