Musings on

marketing

By August 1, 2018

The Role of Marketing in Mergers & Acquisitions (The Tale of the Twinkie)

In 2012, Twinkie fans taught us an important lesson about marketing: When it comes to company valuation, customer loyalty is king.

By May 24, 2018

How Kinesis Spends Our Marketing Dollars

It can be difficult to define a marketing budget, but it helps to look at how peers are allocating resources. We decided to start with ourselves.

By April 11, 2018

Why being on the first page of Google doesn’t matter (no, really)

Many marketers are told that the only way to be successful online is to land on the first page of Google search results. Not so fast.

By March 15, 2018

LinkedIn 101: How to Maximize LinkedIn Exposure in 15 Minutes a Week

Many business leaders don’t think they have enough time to focus on LinkedIn. Learn how Kinesis has consolidated activity to just 15 minutes a week.

By February 12, 2018

Branding, Marketing, and Design: Kinesis Highlights from 2017

2017 was a year of transformation for our clients. Learn about some of Kinesis’ favorite projects, and how they helped to transform our clients’ businesses.

By September 19, 2017

If you’re focused on Facebook likes, you’re doing it wrong

Learn why marketing metrics can be a flighty temptress – and how to properly track your marketing success.

By June 6, 2017

How to Budget for a Website – Part II

When embarking on a website project, how can you be sure you’re getting the bang for your buck? Here is what you and your website partner should be thinking about.

By May 12, 2017

Dwarfs, Asteroids, and Gas Giants (Or, How Much to Spend on a Website)

Here are some of the insights we’ve gained about the right way to budget for a website – in galactic terms.

By December 14, 2016

How to maximize your marketing budget (whatever it is)

Check out our easy-to-understand guide to help you make the most of your marketing budget (regardless of how big it is).

By November 15, 2016

Hate marketing plans? I don’t blame you.

The ugly truth is that marketing plans suck. This year, leave the heavy three-ringed binder behind.