Musings on

marketing

By June 6, 2017

How to Budget for a Website – Part II

When embarking on a website project, how can you be sure you’re getting the bang for your buck? Here is what you and your website partner should be thinking about.

By May 12, 2017

Dwarfs, Asteroids, and Gas Giants (Or, How Much to Spend on a Website)

Here are some of the insights we’ve gained about the right way to budget for a website – in galactic terms.

By December 14, 2016

How to maximize your marketing budget (whatever it is)

Check out our easy-to-understand guide to help you make the most of your marketing budget (regardless of how big it is).

By November 15, 2016

Hate marketing plans? I don’t blame you.

The ugly truth is that marketing plans suck. This year, leave the heavy three-ringed binder behind.

By October 10, 2016

Three options to fill your marketing function

Growing businesses have several options when it comes to filling their marketing need. Learn the pros and cons of each approach.

By June 1, 2016

The anatomy of a good brand

What actually is a brand, and what are its different components when executed well? Learn what makes up this crucial company asset. (Hint: It’s much more than just a logo.)

By April 11, 2016

The power of storytelling as a marketing tool (part II)

*Note: This is Part II of a two-part series. Be sure to read Part I to learn about the psychological superpowers of storytelling in marketing!   Across centuries, around the globe, and in every culture, humans have told stories to share, remember, and understand the world around us. Stories can be told by a tribal elder sitting around […]

By March 28, 2016

The power of storytelling as a marketing tool

*Note: This is Part I of a two-part series. In Part II, we explore how B2B companies can leverage storytelling in their visual brand and marketing efforts!   Sit down, and let me tell you a story. President Theodore Roosevelt was an avid bear hunter – and in 1902, took a hunting trip with Mississippi […]

By February 23, 2016

B2B selling on LinkedIn: How to reach decision makers

Are you struggling to connect with qualified leads? If you’re like most B2B companies, getting through to decision makers (who hold the purse strings and the authority to approve the big project you’re hoping to get) can be challenging. C-level execs are typically quite well guarded. They are challenging to reach through email or on […]

By February 9, 2016

Looking for B2B leads? Start with your website

Meet your B2B customers and prospects of today: They are networked, tech savvy, on-the-go, and (believe it or not) now statistically more likely to look at your website via a mobile device than a desktop computer. With the mobile takeover of web activities growing rapidly, it’s become more important than ever for B2B companies to […]