Musings on

leadership

By April 5, 2011

Carrots and sticks: The unlikely consequences of incentives

What’s the best way to motivate a team? Punish? Reward? Turns out, there’s a solution that’s neither carrot nor stick. And, it works.

By March 18, 2011

Guide to Building Followers on Twitter for Business Leaders

Note: I updated this with new tips on Nov. 17, 2013 A lot of our clients are beginning to use Twitter. And, their number one question is “How do I get more followers?” It’s a good question because – like it or not – you don’t have much of an impact on Twitter without a […]

By February 15, 2011

Offer Value to Your Customer for Maximum Results

You need to cut through the clutter to catch the eye of the customer and keep their attention. The secret to doing this is to offer value.

By December 15, 2010

WHO is Your Core Customer?

You have a strategic asset that is hidden and underutilized. It can become your inside advantage. You already have it and it doesn’t cost anything. Now, your task is to discover it and to use it as a key asset that will drive your company’s growth.

By November 8, 2010

I know what you do, now tell me Why….

Big Thinker Simon Sinek has a great presentation on the power of “Why.” If you’re business owner or executive, take some time to work “on” your business and watch this video. You won’t be disappointed.   Hire Kinesis to grow your business Understanding your Why is one of foundations that we emphasize in our work […]

By October 19, 2010

How to Get Referrals from Your Existing Customers

I was working on a Marketing Plan for one of our clients and as part of my research came across this great article about referrals. Too many businesses understand the power of referrals and word-of-mouth marketing, yet they do not have a systematic approach to getting them. In this article, David Wolfskehl provides some fantastic […]

By September 22, 2010

Old Spice Guy Brings 107% Increase in Sales

The sexy Isaiah Mustafa and the Old Spice “The Man Your Man Could Smell Like” campaign first appeared during the Super Bowl and immediately became a hit.

By August 2, 2010

Use a Strong Call To Action to Generate More Leads

Many companies put together campaigns with strong business copywriting, but then their marketing falls short when they reach the call to action. What these companies fail to realize is that the call to action is a difference-maker in your copy, and it is the key piece of your campaign to drive home your sale.

By July 23, 2010

The Four Strategies to Generate More Revenue for Your Company

When it comes to increasing revenues, there are four primary strategies that business leaders must examine and improve within their company. As part of our process, Kinesis focuses on each one of these areas to determine the best way to maximize it. By implementing our process, our clients are able to take their company to the next level of growth and profitability.

By July 21, 2010

Your Company Mission Statement is the Soul of Your Brand

Knowing your mission will accelerate your brand like nothing else can. A well-crafted mission statement can provide the focus and motivation you need to take your business to the next level. Here’s how to write a powerful mission statement for your company.