Musings on

leadership

By December 14, 2016

How to maximize your marketing budget (whatever it is)

Check out our easy-to-understand guide to help you make the most of your marketing budget (regardless of how big it is).

By November 15, 2016

Hate marketing plans? I don’t blame you.

The ugly truth is that marketing plans suck. This year, leave the heavy three-ringed binder behind.

By October 25, 2016

Why Damian Lillard may just be the smartest mind in business

With over 4 decades of history, there’s a lot to be learned from the Blazers – in terms of basketball, culture, and even business.

By October 10, 2016

Three options to fill your marketing function

Growing businesses have several options when it comes to filling their marketing need. Learn the pros and cons of each approach.

By September 7, 2016

Thinking Big with Chris Scherer

In the latest installment of our Accelerator Interview series, hear from OMEP President Chris Scherer on growth, community, and bending service to the demand.

By August 22, 2016

The “Sales and Marketing” role (or, how to hire a leprechaun)

Many business owners try to consolidate the “Sales and Marketing” role, but the two functions are entirely different. Learn why these two complimentary disciplines are so often consolidated – and why they shouldn’t be.

By July 25, 2016

How Kinesis became a B Corp (and how you can, too)

From our inception, Kinesis has always focused on being a better business. But in the beginning, we didn’t exactly know what that meant – other than hiring amazing people and providing them with a great place to work. Over time, we’ve gained tremendous clarity about our mission and how it drives every single action we […]

By July 12, 2016

How Kinesis achieved 20-30% growth for 5 straight years

Growth is one thing, sustainable growth is another. In this interview with Kinesis CEO Shawn Busse, learn the secrets behind this success – and how we’ve maintained momentum since 2011.

By June 21, 2016

Why (and how) to rename your company

Making the decision to rename your company is a big deal. If you’re considering investing in this process, you probably have a lot of conflicting feelings and opinions. Most likely, you have sweat and equity – not to mention history – behind your existing company name. Having worked with many clients through a company rename, […]

By April 27, 2016

Tired of ineffective meetings?

Try the Bullseye Meeting structure Let’s face it. Some meetings are a complete waste of time. We’ve all experienced this situation: having to stop mid-project to attend a meeting with people staring at their laptops or zoning out with eyes glazed over. It’s hard to imagine a bigger time suck than ineffective, non-productive meetings. And, […]