Musings on

culture

Happy New Year
By January 4, 2012

Happy New Year to our Kinesis friends and fans!

Resolutions come and go as quickly as the ball dropping in Time Square. But here at Kinesis, we are determined to keep ours. And what is our 2012 resolution? To blog. To write, share, post, and discuss relevant and exciting marketing insight to help you build your business and better your company. To make it […]

By December 23, 2011

Happy Holidays from Kinesis

Your marketing team wishes you all the best this holiday season! Kinesis will be closed the week of Monday, December 26th in observance of the holidays and to get a bit of rest and relaxation. We’ll be back bright-eyed and busy-tailed on Monday, January 2nd – we look forward to seeing you in the New […]

By December 16, 2010

Marketing and Employees: Bad Apples

Ever wonder if that old axiom holds true – that a rotten apple spoils the barrel? Surprise surprise! Not only is this true on the farm, but it’s also the case in business. And, it’s costing you money. Read on to see exactly how much Bad Apples cost your marketing, your morale, and your profits

By November 4, 2010

How to Get a Job at a Creative Firm

One of the side-effects of the bad economy is that we get a lot of resumes. I’d say at least 2-3 inquiries per week come in through the website, with an occasional hard-copy. It’s tough out there – many of the eager job seekers would have no problem finding work prior to the Great Recession. […]

By February 24, 2010

Social Media Meets Yakima Washington!

On Tuesday I had the pleasure of presenting Kinesis’ Social Media BootCamp to over 130 businesses, non-profits, and civic organizations at the Yakima Convention Center. We designed our BootCamp to help folks get a handle on the rapidly evolving Social “landscape”. This was our third event, with previous Camps in Portland and Missouri. If you’ve […]

By August 19, 2009

Online Marketing: Employers Using Social Media to Screen and Recruit

Using Social Media to Hire Top Talent I want to highlight a very important issue for the future of a company – hiring the brightest talent. Positioning your company to recruit the best new hires is a crucial aspect of your marketing. In fact, many businesses are creating sections of their websites or entirely separate […]

By June 24, 2009

Kinesis Strategy Hits it out of the Park: 700% ROI!

I’m very excited today! We’re in the final phases of a test marketing campaign for our long time client, Amfit. The results are nothing short of phenomenal. Despite the tough economy, Amfit took the bold step and launched a new product in a new market. While it seemed like a risky move, Kinesis’ marketing analysis […]

By February 27, 2009

Merlin Mann on Productivity: How to Achieve Inbox Zero

This post is dedicated to my business partner, Shawn Busse. Shawn embraces the Inbox Zero principle. I, on the other hand, cling to my e-mails “in some weird buddhist way” as Merlin Mann puts it.Can’t help it. I’m a reforming packrat. Reform is sloooow. Merlin says, “Once you’ve mined the gold out of your e-mail, […]