No matter what role you play in your business, becoming a more effective listener will help you in your job. It means fewer errors, improved accuracy, and improved working relationships. And, listening to your customers will definitely help you in your marketing efforts. Contrary to what many people think, being an effective listener is not a passive activity. It takes concentration, effort, and active attention. You respond both verbally and non-verbally to the person who is speaking. Here are some ideas to help you hone your listening skills: Don't Talk. This may seem self-evident. However, many people listen with impatience. They are just waiting for their chance to speak, or worse yet they interrupt. Be courteous and give your listener your full attention. Listen Fully. A good listener looks interested in what the speaker is saying. Your body language speaks volumes. Maintain eye contact, sit still, lean slightly toward the speaker, and nod your head (but not too vigorously or you'll look like a chicken!). Ask Clarifying Questions. Wait for the speaker to pause, and ask clarifying questions. It's a good idea to paraphrase what the speaker has said and to ask questions such as, "Did you mean..." or "If I understand correctly, you said..." Provide Feedback. Your speaker will appreciate the occasional "I see" or "Really?" or "I know!" Keep Your Mind Open. The point of listening is to gain new information. Don't just search for a point that supports your own opinions. Be willing to gain new insights and learn about someone else's ideas. It takes time and energy to become a better listener. Be patient. As you begin to improve your listening skills, you may be surprised to find people will seek you out. Attentive listening is a rare skill that people respect and welcome. ACTION ITEM: This week, concentrate on your listening skills. Do you finish sentences for others? Do you interrupt? Do you sneak looks at your watch? Pay attention to your listening habits and begin to bring conscious attention to improving these skills. Have a great week! Wendy Maynard Editor, Kinesis Quickies

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