kinesis quickies



Three Seconds. That's all you get. Whether it's in a print advertisement or on your website home page or at a networking event, you get just a few precious moments to convey your message. Time is a dwindling resource for today's average harried consumer. And, there are more and more competing streams of information coming at each of us.

Consider this - when someone chooses to listen, read, or view your message they are giving you a huge gift of their attention. What are you giving them in return? You get only one chance to make a first impression. Here are some tips to make sure your message sticks:
  1. Don't Make Them Think: When you develop your message, make sure it is from the audience's point of view. Your communication should be easy to understand, have a single message, and be to the point.

  2. Tell Them the Benefit: Quickly explain the reason a consumer should pick your company. What makes you special? And, how are you going to solve their problem?

  3. Be Creative: Creativity is the key to capturing attention and keeping it. Are your three seconds original? Check out this example: A small store in New York City sells lingerie. With a tiny budget, the store wants to boost business. Three seconds to impact: Within eight blocks of the store, the company had messages painted that read, "From down here, it looks like you could use some new underwear." Needless to say, both business and word-of-mouth buzz took off!

ACTION ITEM: Explode your sales today. What can you do with your three seconds? Let me know of things you try or promotional successes you've enjoyed in the past. I'd love to hear from you! My e-mail is: wendy@kinesisinc.com

Have a great weekend!

Wendy Maynard
Editor, Kinesis Quickies
Kinesis helps clients capture attention and create new business through integrated design and marketing services. We create a wide range of promotional tools including logos, brochures, websites, newsletters, and more. Call us at (541) 482-3600 or email us at inquiry@kinesisinc.com.

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