kinesis quickies




When business is booming, it's easy to put marketing on the back burner. Why focus attention on getting new customers when you already have all you can handle? The reason is simple: when things slow down, you want to have new clients in the pipeline. Make marketing part of your habit. The most efficient way to do this is to create structure around your marketing efforts. Here are some tips:
  1. Make time for marketing: In your calendar, schedule time each week for your marketing and sales activities. It could be an hour every other day, or a chunk of time on one day of the week. Don't make this time optional - honor this slice of your week as a time devoted to moving your business forward.

  2. Marketing is a mindset: You never know when an opportunity will arise to help someone out with your services or products. Always be prepared to speak enthusiastically about your business. Once you get used to this way of thinking, it's easy to communicate your company's value without being pushy.

  3. Develop a marketing calendar: Do what makes sense to you - you can create a simple spreadsheet, make notes in your planner, or sketch out activities on a large flipchart sheet on the wall. The point is to make an annual profile of your marketing activities including: networking events, trade shows, advertising deadlines, direct mailings, seminars, and so on.

  4. Ask for referrals: Word-of-mouth is the most effective way to get new customers. Ask your current and former clients to pass your name and contact information on to their circle. When finishing a sales cycle with a customer, ask for referral recommendations. If you don't ask, people may not think to offer.
ACTION ITEM: This week, carve out time dedicated to your marketing activities. Work on your annual calendar and call clients for referral suggestions. Make a commitment to your marketing and you'll find your business will grow as a result.

Wendy Maynard
Editor, Kinesis Quickies
Kinesis helps clients capture attention and create new business through integrated design and marketing services. We create a wide range of promotional tools including logos, brochures, websites, newsletters, and more. Call us at (541) 482-3600 or email us at inquiry@kinesisinc.com.

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