kinesis quickies


Your website is finally built. Woo hoo! It's professionally designed, has compelling content, and it has vast amounts of helpful information about your products or services. But, and this is an important but...Is your website working for you?

Your offline tools and advertisements may get your customers and prospects to go to your website home page once. But you want them to return many times. Here are some things to improve your website's sales power:

  1. Update Your Portfolio: If you have a portfolio, keep your "latest and greatest" work current. Send an e-mail letting customers know it's been updated.

  2. Write Articles: You are an expert in your field. Customers are hungry for the information only you can provide. Give them helpful advice and tips. On your homepage, let website visitors know about this section.

  3. Add a Discussion Forum: Your website designer can help you add a discussion forum. This allows visitors to communicate with each other, and your staff can provide helpful answers.

  4. Create a "Links" Page: Customers like being able to find out more information regarding their purchasing decisions. With a links page, you can map the way for them to visit other related websites.

    5.
ACTION ITEM: This week, look at your website. Would a visitor want to come back? If not, write down one thing you can add to entice people to return. Take steps to get it in place. Then, update them!

I am excited to announce the birth of my Blog: Kinetic Ideas. I include a definition of a blog on the site. Curious? Visit: www.wendy.kinesisinc.com

Have a great week!

Wendy Maynard
Editor, Kinesis Quickies
Kinesis helps clients capture attention and create new business through integrated design and marketing services. We create a wide range of promotional tools including logos, brochures, websites, newsletters, and more. Call us at (541) 482-3600 or email us at inquiry@kinesisinc.com.

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