And
the BIG, BIG news? Wendy and her sweetie Nathan
are engaged! This past Saturday, on their one-year
anniversary, he popped the question and she said
"Yes!" The wedding will be in summer 2007.
Marketing
Becomes Easier When the Brand is
YOU
For
consultants, solo professionals, and many other
entrepreneurs, YOU are the brand. Marketing
your business is marketing YOU as the best choice
for your customers' needs.
Starting
today, make sure that you are positioning yourself
as the brand…the expert. By branding YOU, you
build the power of influence. Your prospects begin
to perceive you as a credible resource in your
field.
When you are in the process of
branding your personality, it’s time to forget
about modesty. This is very difficult for some
people. But there’s a saying: If you don’t
toot your own horn, who else will?
Tell
prospects and customers about your accomplishments
and your expertise. Give case studies about other
clients you have helped. Use your picture on your
marketing materials.
Here
are some key reasons for branding YOU:
- It
makes you stand out from your
competitors.
- It
reinforces your core marketing message in the
minds and hearts of your prospects and
customers.
- You
will be perceived as an expert.
- You
can deliver your messages clearly and
personally.
- It
will give you a distinct voice - your
own.
- It
allows you to let your personality
shine!
- It
strikes an emotional chord in your prospects and
customers.
- You
build relationships more easily; fundamentally,
people want to do business with other people,
not a faceless company.
- YOU
will bring prospects in the door, and YOU will
keep them coming back.
Many
small businesses and solo professionals present
themselves without a heart and without showing
their passion. They come across as mediocre and
bland.
Forget
mediocrity. As an entrepreneur, you have a HUGE
opportunity to let your passion shine through. Be
yourself and be authentic! Craft your branding
around your personality, your skills, your style,
and your values. Weave in solutions for your
customers’ ultimate desires.
When
the brand is YOU, you begin to INSPIRE people to
work with you. You will build long-lasting
relationships with your clients that can never be
eroded by a competitor. You will have absolute
loyalty because people believe in YOU.
Hugs
and success,
Wendy
Maynard and the Kinesis
Team
