• Make sure your website is well designed and easy to navigate: The overall look and feel of your website determines whether visitors stay or move on. Your site should be consistent with your other marketing pieces. And remember, content is King - provide useful information that answers visitors' questions.
  
  
• If you build it, they may come: Submit your sites to search engines, but don't rely on their ability to catalog your website. Use offline marketing to drive people to your website. Include your website address on all of your materials including brochures, letterhead, business cards, ads, and press releases.
  
  
• Monitor your website traffic: Most hosting companies provide tracking programs as part of their services. Review your site statistics to look for site trends. Where are your visitors going on your site? Adjust your site accordingly and track results.
  

Kinesis helps clients capture attention and create new business through integrated design and marketing services. We create a wide range of promotional tools including logos, brochures, websites, newsletters, and more. Call us at (541) 482-3600 or email us at inquiry@kinesisinc.com.

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