A Note from Kinesis

We have been having SO much fun at the office lately. Lots of new clients and exciting new projects from past and present customers. From logos and stationery to websites and brochures, and of course oodles of copywriting. Thank you so much for everyone's continued support and keep the work flowing in!

Please feel free to e-mail us if you would like to find out more about how our team can create a new look or marketing piece for your company: quickies@kinesisinc.com.

Mastering the Mystery of Search Engine Optimization

Your Keys to Search Engine Ranking
Search engine optimization (SEO) is a long-term investment in your website. It’s an ongoing marketing effort that takes persistence. As you begin to implement optimization techniques, remember it can take several months before you see the results, so be patient.

Here are some tips to help you improve your website rankings in the future.

1. Plan Your Content: Before you develop your site, make a list of all the possible search words and phrases you think a potential customer would use to locate your website. A research tool such as Overture can help you in this process. Write compelling, professional marketing content that is rich with these search words and phrases, especially on your home page. Make pages about 250 words. Tip: Hire a professional web copywriter to write your site content.

2. Title Tags Are Vital: Most search engines give a lot of weight to your title tags. These are also the phrases that appear at the top of each web page. Take the time to create juicy and precise title tags. Use words and phrases that people would be likely to use in their search for your business. Reflect what is actually on the specific web page.

3. Meta Description Tags: This is the area where you write HTML content to describe each of your web pages. Although it is not a major factor in search engine ranking, it IS what is displayed in the search results. People searching will use this description to make a decision to visit your site or not. Use this area for marketing purposes to entice people to click on your link.

4. Create a Compelling Site: If you haven’t created a website with gripping content that speaks to your visitors in plain, easy-to-understand language, you won’t get good long-term search-engine visibility. Nor will visitors ever want to come back. Make your site so remarkable that other companies will want to add your link to their website. They will want to provide their own visitors with your copious amounts of useful information.

5. Submit Your URL to the Directories: Read each search engine’s FAQ page and follow the directions exactly. Mistakes in the submission process can make things extremely difficult to change down the road. Keep your website description short and sweet. Be sure to include keywords, but don’t use a lot of sales jargon.

6. Balance Your Online Marketing Approach: You will get the best results if you create a website that is content rich, popular with viewers, has a credible reputation, and is programmed using a smart approach to Meta tags.

Search engine spiders (the programs that come to your site to "look at" your content) can be extremely slow to record new information, so be patient! It may take months to see your changes affect your search engine ranking.

Remember, a website is a dynamic marketing tool that you are building over time. Treat it well, give it a little love and attention, and your long-term rewards will be well worth your efforts!

Hugs and success,
Wendy Maynard and the Kinesis Team