Powerhouse Marketing with Persuasive Postcards
The lowly postcard…this tiny billboard is a powerhouse of a marketing tool with almost unlimited uses. Harness this little dynamo and you'll find a surge of new business opportunities.
Here are some reasons you should consider a postcard promotion:
1. Cost effective: A regular-sized postcard only costs $.24 to mail and they are inexpensive to print. Since a postcard is a single piece of paper with no envelope, you won’t incur a folding and stuffing charge: simply print, label, and send 'em.
2. Versatile: Your business can use a postcard to show a picture of a new product, send a reprint of a recent advertisement, invite people to an upcoming event, or announce a new service offering. You can also use a postcard to direct people to your website.
3. Quick to read: Studies have shown that recipients don't open every piece of mail. Since a postcard doesn't take any time or effort to open, people can flip the card over to see what it says.
4. Make a bold statement: If you don’t mind spending a little more on postage, go for the OVERSIZED card. The impact is well worth it. You can create an amazing piece that is 6" x 11" and mailed out with a first-class stamp.
5. Stay in touch: Postcards are an easy and inexpensive way to showcase new services or products. Send out coupons to customers you haven’t seen in a while. Offer your recipients an incentive for referring new business.
6. Eye-catching handouts: Use extra postcards left over from your mailing as a fancy “business card” at a seminar you offer or a networking event you attend.
7. Feedback forms: Use postcards as a survey tool. Recipients can check a couple of boxes and fax it back to you. It's likely you'll get a good response with such an easy-to-complete format.
8. Test your messages: Print several versions of your postcard message and send each to small mailing groups. Find out which version gets the best response and that's your winner. Use the highest response version in a mailing to a larger group.
9. Coupons: Use the postcard to entice visits to your location. Customers can bring the postcard offer with them to receive a discount or freebie.
10. Remind your customers: If you are a dentist, a mechanic, or another type of business that provides a routine service, a postcard can be sent as a reminder to your customers that it's time to come in for a check-up.
The next time you're thinking about doing a mailing, consider a postcard to reach your customers. You can generate a BIG response without spending a lot of money!
