Marketing Your SELF Will Help You Sell MORE
To get more attention from your blog, your website, and/or your e-zine, let your personality SHINE through. You'll find that more people will respond with e-mails, comments, and more sales. You'll develop a unique presence and your readers are more likely to remember you.
Don't be afraid to be authentic. Put more of YOU into your website, articles, blog, mailings, and so on. How can you do this? It’s simple! Here are a few tips:
1. Tell ‘em what’s going on. What happened to you this week? Tell a funny story about your pet. Does your kid have a loose tooth? Did you have an epiphany in the shower this morning? Don’t be afraid to share these things. Your customers will appreciate it.
2. Ask your customers and readers. Is there something in your life you are working on? Why not ask for help? For instance, are you thinking of offering a new product? Ask your customers what they really want. You can also post an online opinion poll about something using Survey Monkey.
3. Take a stand. Don’t be afraid to voice your opinion. Make a statement for or against something and your readers will take notice. Reader comments, debates, and opinions can add a lively element to a blog, forum, or your inbox! Ask for feedback.
4. Pictures speak a thousand words. Pictures immediately draw people in. Post a picture of your new hairdo, your dog’s Halloween costume, or your newest business team member.
5. Tell a story. Describe a challenge and how you solved it. Mention a customer you helped and what his or her results were. Describe a recent event you attended or sponsored. Talk about your staff and what is going on with them.
6. Try audio. New technology is so cool! Now you can record your voice either on the phone or through your computer microphone. Instantly, you can upload an MP3 of your recording to your website, blog, or embed it in your ezine. You can also record teleseminars and teleclasses and provide copies to your customers. I recommend Audio Acrobat and have used it with success.
There are many ways to draw your readers into your communications. Once you start infusing your marketing materials with YOU, you will find that your customers are engaged and give you more feedback and comments. Over time, your sales will go up and your customers will be more loyal. This is because they have a relationship with you - a real, live person.
