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No Leak Marketing: Plug the Holes in Your Business Bucket
Do you have customers that you are currently working with who are NOT your Dream Customers? Do they demand extra time? Are they unprofitable? These customers are holes in your Business Bucket. They drain your time and your energy. It's time to implement a No-Leak Marketing Strategy. Author Wendy Maynard gives you the tips you need to plug your marketing holes. [November 14, 2006]
Word-of-Mouth Marketing: Offer Incentives for More Referrals
Use your creativity to develop an incentive program that will reward referrals. People like to give referrals and they LOVE to be recognized for giving referrals. And, incentives are one of the most powerful methods of generating more of them. [October 10, 2006]
Effective Marketing: First Impressions Count
A mistake that entrepreneurs and business owners making is trying to create their own marketing materials or to have an amateur - a friend, relative, or neighbor design their materials. It may seem like you are saving money... [September 29, 2006]
Internet Marketing: Is Your Website Sticky?
A website is one of the most powerful marketing tools that you can implement. And, it can be expanded and changed over time. Make sure that your website includes content that will keep your prospects coming back. This is called a "sticky" site. Author Wendy Maynard offers tips to make your site stickier. [September 14, 2006 07:54:01 am]
The Amazing Power of Marketing to A List
Your list of satisfied, loyal customers, as well as your pool of warm prospects with whom you are building a relationship of credibility and trust is your ticket to a steady stream of income. Author Wendy Maynard provides six powerful ways to build your list. [July 09, 2006 05:46:19 am]
Marketing Tip: Market Yourself Through Public Speaking
As part of your marketing strategy, a noteworthy way for you to get exposure and new customers is public speaking. As a small business owner, it is always a more powerful position to be in the front of the room than in the back. Public speaking is a powerful way to get new customers and leads, so be sure to incorporate it into your quiver of marketing techniques. [July 03, 2006 01:30:08 pm]
Overwhelmed by the Daily Deluge of E-mail?
Part of being an effective marketer is being an effective time manager. The little time suckers in our workday can collectively add up to a LOT of time taken away from our core functions and billable... [June 22, 2006 12:00:00 am]
Six Great Reasons to Hire a Professional Writer
Most people can write. Some can even write well. But only a few individuals can write as quickly and persuasively as a professional writer. Effective communication requires a well-crafted message tha... [June 22, 2006 12:00:00 am]
To Make More Sales, Get Out There and Network!
Do you have a routine of networking? If you are not reaching out on a regular basis, how will people know about you? You have to show up to networking groups consistently and persistently to build re... [June 21, 2006 12:00:00 am]
Marketing Infoproducts: Package Your Brain!
You have a particular system and unique way of providing service to your clients. To make more money, create information products that will show people step-by-step exactly how you do it. Author Wendy Maynard provides 8 benefits of creating and marketing infoproducts. [June 06, 2006 08:11:40 am]
Marketing YOU by Leveraging the Power of Networking
Networking is, without a doubt, one of the best and most cost-effective marketing strategies to build long-term relationships with prospects and referrers. Networking events can be an amazing addition to your marketing repertoire. Make sure you are leveraging them to their FULL potential. [April 28, 2006 06:08:10 am]
Six Tips to Skyrocket Your Subscribers
Do you want to grow your subscriber list to your ezine or newsletter? Then it makes sense to invest some time to make sure your website effectively promotes it. This article features six strategies to implement on your website that will help you build up your list by making it easy for people to subscribe. [April 23, 2006 08:31:36 pm]
Marketing Becomes Easier When the Brand is YOU
For a consultant, solo professional, or other type of entrepreneur, YOU are the brand. Marketing your business is about marketing YOU as the best choice for your customers' needs. By branding YOU, you build the power of influence. Your prospects begin to perceive you as the best resource in your field. [March 31, 2006 07:34:15 am]
To Earn More, Learn More!
To be successful in your industry, it is crucial to stay up to date. By learning about new trends, technologies, and systems, you will be able to offer your customers more value. You will reinforce your credibility and expertise. [March 29, 2006 06:15:28 am]
The Remarkable Power of Thank You!
An easy thing to forget in the midst of our frenzied lives is the simple act of saying "thank you." And yet, by incorporating a thank-you strategy into your marketing, you'll reap immense rewards. It goes a long way toward cementing relationships with prospects and reinforcing customer loyalty. [March 23, 2006 06:04:27 am]
Creative Packaging and Pricing
To make more money with what you are already offering, consider different strategies to make it easier for people to purchase what you offer. Author Wendy Maynard offers tips on pricing and packaging creativity. This strategy creates options to make your services and products more appealing for your customers or appealing to different customers. [February 20, 2006 06:51:59 am]
Powerful Presenters Close More Sales
Presentations are a key aspect of the sales cycle that can't be ignored. In order to get new clients, you must become a master of the art of a quality presentation. Author Wendy Maynard gives eight tips on things you can do to become a power presenter. [February 02, 2006 07:21:47 am]
Five Powerful Tips to Make More Time for Marketing
Author Wendy Maynard provides five powerful tips on ways to make time for marketing. To start seeing remarkable success, you must make time for marketing. Your ongoing marketing efforts will ensure your business is predictable, pleasant, and profitable. [January 27, 2006 06:01:30 pm]
Attract More Customers With the Magic of Marketing
Make a commitment to your marketing and you'll find your business will grow as a result. Author Wendy Maynard describes marketing strategies to keep your sales pipeline full. This will lead to the ability to turn less desirable work away because you are in demand, you'll be able to raise your prices, and you will make more money! [January 05, 2006 09:50:26 pm]
To Sell More, Define Your Niche
Selling to the widest possible pool - trying to be all things to all people - is limiting your ability to make money and attract customers. Author Wendy Maynard explains how a well-defined niche will make your marketing more cost effective and your business more profitable. [December 10, 2005 08:45:12 am]
Seminar Secrets: Beyond Working the Room
When you are at a seminar, workshop, or other networking event, are you using it for its full marketing potential? Author Wendy Maynard offers some powerful suggestions to make your next event a money-making endeavour. [December 04, 2005 03:20:18 pm]
Your Diamond Mine: Past and Present Customers
Many entrepreneurs focus all of their effort on looking for new customers. The big mistake is not developing a continuing stream of sales from existing customers - ignoring their lifetime value. Author Wendy Maynard offers tips on how to invest in the continuing stream of sales that can be realized over the lifetime of your existing and past customers. [November 29, 2005 07:18:17 am]
Website Traffic: Build It and They May Come Back
Your offline tools and advertisements may get your customers and prospects to go to your website home page once. But you want them to return many times. Author Wendy Maynard provides 7 tips to improve your website's sales power and get visitors to come back again and again. [October 24, 2005 09:15:18 pm]
Project Management: Avoid Work Scope Creep!
If you aren't managing your projects effectively, you will find your work scope growing and your profits dwindling. Author Wendy Maynard offers some tips to keep your work scope in check. [October 06, 2005 11:58:22 am]
Online Marketing: Is Your Website a Warty Toad?
Many business owners do not harness the full power of their website. Find out if it's time for a website overhaul. Author Wendy Maynard writes a fun article about transforming a "warty-toad" website into a princely one. [September 28, 2005 09:34:32 am]
Achieve Your Goal and Get Exactly What You Want!
No matter how ambitious your goal, you CAN achieve it. You do it by taking one little step at a time. Author Wendy Maynard offers a few tips to help you achieve exactly what you want. [August 09, 2005 06:44:13 pm]
Newsletters are Marketing Machines!
Is your business publishing a print or e-newsletter? An informative publication is a great way to stay in touch with your customers and leads. Author Wendy Maynard offers some tips to get you started. [July 26, 2005 03:56:34 pm]
Make Your Marketing Solve a Problem
Guest Author Wendy Maynard writes, "You may be engaged in a marketing activities that are working against you. Or, at the very least, are making sales more difficult. Instead of focusing on YOU, market yourself as an innovative problem solver." [July 25, 2005 08:15:32 pm]
For Ongoing Success, Make Marketing a Habit
Make marketing part of your habit. The most efficient way to do this is to create structure around your marketing efforts. Wendy Maynard offers helpful tips on ways to make marketing a habit. [July 08, 2005 02:27:54 pm]
Outsourcing and Virtual Assistants: Small Business Saviors
What is one of the best ways to work smarter without working harder? The answer is outsourcing. Whether you need occasional or ongoing assistance, outsourcing can save you money and time. Graphic designers, copywriters, bookkeepers, website programmers, office assistants, and other types of professionals are all readily available. And, there's a new way of hiring people - the World Wide Web connects independent professionals and small businesses that don't need or want full-time help through Virtual Assistants. Outsourcing can save you time, money, and energy and get your life back! [June 30, 2005 09:42:12 pm]
Effective Listening Equals Effective Leadership: Learn How!
No matter what role you play in your company, becoming a more effective listener will help you get ahead. It means fewer errors, improved accuracy, and enhanced working relationships. You will also find yourself involved in fewer conflicts and be perceived as a more positive and trustworthy person. Attentive listening is a rare skill that people respect and welcome. [June 17, 2005 02:11:40 pm]
Marketing Discipline and the Joy of Success
Does a person have to make a choice between being the fabled lazy grasshopper or the hardworking ant to succeed at marketing? Building a business and a regular marketing routine is about a practice. It is about discipline, but this in no way detracts from being creative or enjoying today, right now, in this moment. [June 14, 2005 06:10:03 pm]
Search Engine Optimization - How to Improve Your Ranking
Wendy Maynard provides strategies to improve your website ranking. It takes patience and an ongoing commitment to making search-engine ranking a long-term investment in your website. A website is a dynamic marketing tool that you are building over time. Treat it well, give it a little attention, and your long-term rewards will be well worth your efforts! [June 02, 2005 09:27:27 pm]
Media Planning: Smart Choices for Your Success
You say you're ready to advertise. Understanding the benefits and pitfalls of these different forms of media will help you get the most out of your advertising budget. [May 04, 2005 05:51:02 am]
Marketing Miracle: Outsource Your Creative Services
With limited staffing and a restricted budget, how do you continue to promote your business? The simple solution is the occasional or ongoing use of outside resources such as graphic designers, writers, and other creative talent. This article describes the advantages to outsourcing your creative services. [May 03, 2005 01:46:00 pm]
Trademark: Do I Need One for My Business Name and Logo?
Wondering if a trademark is important to you as a business owner? A trademark is a word, phrase, symbol, or logo that distinguishes and identifies the source of goods of one company or person from another. The symbols TM and SM demonstrate the owner treats the mark as a trademark or service mark. [May 02, 2005 01:03:42 pm]
Powerhouse Marketing With Persuasive Postcards
The lowly postcard is a powerhouse of a marketing tool with almost unlimited uses. Author Wendy Maynard gives 10 reasons to consider a postcard for your next marketing effort. Harness this little dynamo and you'll find a surge of new business opportunities. [April 25, 2005 08:06:50 pm]
Silver Surfers: Successful Online Marketing to Seniors
More and more seniors are surfing the online world. If your company wants to catch this wave, offer a website that makes it easy for your users. People over 50 account for more than 50% of discretionary spending in the United States, and they are going online to buy. And, they have money to spend. [April 23, 2005 08:51:11 pm]
Bye-Bye Boring Meetings! Make Yours Remarkable!
Skillful facilitation can significantly improve your meetings by empowering every team member. A good meeting must be orchestrated as a creative group effort. If you start with an unfocused agenda, add group members who are unclear of their roles, and mix in a lack of clear guidelines about participation, you have a recipe for a snoozefest...or worse. [April 20, 2005 08:10:06 pm]
Brilliant Branding Builds Business
Branding is not what you say about your company and products; it's about your customers' perception of your company and products. A memorable and trustworthy brand reinforces customer loyalty. It helps them remember that your business provides the perfect solution to their problems. [April 16, 2005 09:27:33 am]
Non-Profit Success Requires Ongoing Marketing
In a crowded marketplace of ideas, it is important for non-profit organizations to establish a well-defined niche. Developing and maintaining a visible and credible identity through marketing will increase local support for your organization. Non-profits should define their intended audiences, target their messages to these groups, and outline strategic plans that will best use limited resources to meet organizational goals and objectives. [April 13, 2005 08:42:36 am]
Professional Writing: Six Great Reasons to Hire a Writer
Hiring a professional writer can give all of your materials greater impact. Powerful and clear copywriting will work to inform, persuade, and motivate your reader. [April 09, 2005 11:43:05 am]
Good Design Makes Good Sense
Marketing materials that incorporate compelling design make business easier for your customers. Layout and presentation make the difference as to whether people will understand your products and services. The basic elements of good design: it's practical, it's systematic, and it effectively conveys your message. [April 09, 2005 06:55:59 pm]
Your Identity Speaks Loudly...What Are You Saying?
Your corporate identity is a graphic expression of who you are as an organization. It plays a major role in what sells your company and its products. The mistake many businesses make is to not think about it at all. Your company has a corporate identity whether you intentionally developed one or not. [April 07, 2005 08:12:16 am]
Successful Promotion is a State of Mind
Consistent promotion is a state of mind - once you start promoting your message, you'll find opportunities everywhere you turn. By reinforcing your image and repeating publicity, you'll begin to see dividends accrue for your organization. [April 02, 2005 10:43:11 am]
Attract Your Dream Customer
You can develop specific strategies that will attract your DREAM customers. The key is to absolutely know what sets you apart and to make a DIFFERENCE for your customers.Wendy Maynard describes how you can do this. [March 17, 2005 04:36:14 pm]
Non-Profits: Successful Online Strategies
More and more non-profit organizations are developing websites to help share information about their mission and programs. This involves strategic planning about the best way to present your image and message online. There are countless ways to use your website to bring in and send out new information. You can use your website as a means to recruit volunteers, raise funds, and encourage activism. [March 17, 2005 04:39:50 pm]
Self Promotion Brings Business Success
Your business success depends on your ability to promote your services, your products, and yourself. Fortunately, promotion is simple. People will buy them because they need them and because they have a relationship with you. It's the personal connection you make with your prospects that will help them remember you, and like you. [March 16, 2005 10:29:45 am]
Harness the Power of the Internet
As part of your overall strategy, your website is a powerful tool to increase your visibility. Your prospects can immediately access information about your organization - instant gratification! A website gives your organization the ability to provide a comprehensive explanation of your services, products, or programs. Your website is a versatile tool, with almost endless potential to be a powerful outreach and promotion workhorse for your organization. [March 16, 2005 11:34:03 am]
Flash Design Adds Website Versatility
Web designers use Flash to develop a wide array of presentations, tutorials, and websites. They can create entire websites or simply add interactive elements to standard HTML websites. Should you consider Flash for your company's website? Perhaps. Like everything, Flash has both pros and cons. [March 16, 2005 10:30:11 am]
