Scope.
- New “Bear” logo development
- Concept illustration
- Print graphics
- Space planning and design
Key Benefits.
- Compelling graphics heightened awareness of Providence’s pediatric services
- Experience created a positive association between children and healthcare
- Low cost method for high exposure to brand
Return on Investment.
- Highly targeted strategy was far less expensive (and more targeted) than broadcast advertising
- Experiential marketing creates a stronger bond with customers than possible through traditional channels.
Award Winner.
Silver Award and twice published
Family Friendly Branding
Providence Hospital Reaches Out.
As part of the Kids’ Imagination Discovery Space, the Providence Kids Clinic provides fun and educational experiences for young children. Working with the Providence marketing department, Kinesis developed the concept, graphics, color scheme, and award-winning logo for the new space.
Our initial design concepts for the space centered around the “Playland Bear.” Fun and whimsical, the bear was used as a logo, illustration, or actual stuffed animal. Giveaways and other collateral were provided to parents and children, promoting a positive association with the hospital and healthcare in general.
Kinesis provided an array of services relating to this project, including:
- Initial space planning and design
- Concept sketching to provide Providence with a clear vision of the finished space
- Vendor coordination (signage, painting, etc.)
- Advertising and print collateral
:: Providence Playland Marketing Materials
:: New Identity
:: Providence Kids Clinic