“Since 2001, Kinesis has partnered with us to help build our brand. Their work has been instrumental in aligning our company visuals with our advanced medical technologies. They are a true partner in all of our marketing efforts.”

Cathy Parsons,
CFO | Mercy Flights

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Scope.

• Marketing consultation and strategic planning
• New logo development
• Brand revitalization
• Print and online membership materials

Key Benefits.

• Increased member retention
• Diversified income streams
• Improved selling process

Return on Investment.

• Increased efficiency through Kinesis’ agency-level support
• Stabilization of membership revenue resulting in more predictable budgeting
• Reduced ad-spends as the result of more effective marketing strategies

Mercy Flights Website.

www.mercyflights.com

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Branding a Lifesaver

Marketing Mercy Flights’ Vital Mission.

For the last 9 years the Kinesis team has worked with Mercy Flights to develop marketing strategies, produce membership materials, and increase public awareness of the company’s air and ground ambulance services. Client benefits include increased membership and transports, resulting in greater revenue and public awareness. Specific activities include:

• Developing and growing the gift member “Angel” program to create new revenue and support for the organization..
• Redesigning the Mercy Flights corporate website to appeal to both medical professionals and various community members (seniors, parents, and other potential supporters).
• Creating and refining multiple messages for specific campaign efforts. These included such headlines as “Providing help in a heartbeat” and “Give the Gift that Saves Lives” (gift membership campaign)..