Scope.
- New logo development
- Brand revitalization
- Print, online, and tradeshow graphics
- Marketing consultation and strategic planning
- Product branding and redesign consultation
Key Benefits.
- Tremendous savings through more efficient media buys
- Tracking potential customers at multiple points in the sales funnel
- New sales opportunities
Return on Investment.
- Defined multiple new profit centers that will allow Amfit to increase top-line revenue by 70%
- Reduced demands on Amfit marketing and sales teams
- 700% ROI on test marketing project
- Recurring annual savings in print advertising
Amfit Website.
Manufacturing Success
Brand Upgrade Yields Profitable Results.
Amfit engineers and manufactures equipment to fabricate custom foot orthotics. Kinesis designed their logo, trade show materials, website, print collateral, and packaging. Our ongoing marketing and design service reduce overhead costs, increase profitability, and allow Amfit to focus on sales. Over the years, Kinesis has helped develop several programs that have dramatically increase profitability. These include:
- A URL-based print ad campaign designed to determine the efficacy of media buys. This effort helped Amfit save tens of thousands of dollars in the first year alone..
- A new marketing effort to promote diabetic insoles. Kinesis developed the entire image for this new product launch, as well as test-marketing materials and revenue projections. Initial test marketing yielded a 700% ROI.
- Custom direct mail and trade show packaging designed to raise awareness of product offerings and generate new sales. This effort was also coordinated with a pURL campaign that tracks response down to the individual customer.
:: Amfit Website
:: Refined Brand
:: Amfit Marketing Materials