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My friend Bob (website designer and SEO junkie) just conducted a little experiment – he wanted to see if people responded to the word “webinar” or “online training” more often. Turns out it matters what words you use…simply changing “webinar” to “online training” boosted click-throughs by over 100%

What does this mean for your business? Well, … read more

The Social Media Revolution

by Shawn on December 4th, 2009

Big Props to my business partner, Wendy Maynard, for a fantastic Social Media Bootcamp. Thanks to all the great attendees who made for a sold-out crowd!

As a quick follow-up to the event, I’m posting a copy of Wendy’s presentation (PDF Slidesare) and the video “Social Media Revolution” – a fantastic overview of what’s going on … read more

At Kinesis, we optimize many of our clients’ websites. This helps them get found when their potential customers enter specific search terms. Search Engine Optimization (SEO ) is very important component to help your site rank well. We strongly recommend it to our clients.

However, there is a supplemental way that your customers … read more

If your business isn’t using Twitter yet, here’s two more reasons you should:

1) Google will be integrating Tweets into its search engine results. From the Google Blog:

“…we are very excited to announce that we have reached an agreement with Twitter to include their updates in our search results. We believe that our … read more

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