Kinesis marketing and design blog

We were dead in the water yesterday when a major power outage left much of downtown Portland, including the Kinesis office, in the dark. A power station caught fire leaving 1,900 Pacific Power customers without electricity for hours on Thursday (click here for the full scoop).

Without electricity to power our computers, there isn’t … read more

Kinesis clients are asking the big questions:

“What is the ROI of Social Media?

and

“How do I measure the ROI of social media?”

And these are great questions that companies should be asking.

Unfortunately, there is no one answer. While we can certainly obtain some metrics through tools like Twitter Search and Google Analytics, some of social media … read more

There are some companies that target seniors and Baby Boomers, but are still resisting an interactive online presence and participating in social media.

They may think, “Well my clients are mostly over 60 so they’re not very tech savvy.” Or, “Social media is for kids. My clients are older – they don’t use that stuff.”

However, this … read more

My friend Bob (website designer and SEO junkie) just conducted a little experiment – he wanted to see if people responded to the word “webinar” or “online training” more often. Turns out it matters what words you use…simply changing “webinar” to “online training” boosted click-throughs by over 100%

What does this mean for your business? Well, … read more

Big Props to my business partner, Wendy Maynard, for a fantastic Social Media Bootcamp. Thanks to all the great attendees who made for a sold-out crowd!

As a quick follow-up to the event, I’m posting a copy of Wendy’s presentation (PDF Slidesare) and the video “Social Media Revolution” – a fantastic overview of what’s going on … read more