Kinesis marketing and design blog
A savvy approach to the world of marketing and design that is creative, bold, and fun.
There are some companies that target seniors and Baby Boomers, but are still resisting an interactive online presence and participating in social media.
They may think, “Well my clients are mostly over 60 so they’re not very tech savvy.” Or, “Social media is for kids. My clients are older – they don’t use that stuff.”
However, this … read more
My friend Bob (website designer and SEO junkie) just conducted a little experiment – he wanted to see if people responded to the word “webinar” or “online training” more often. Turns out it matters what words you use…simply changing “webinar” to “online training” boosted click-throughs by over 100%
What does this mean for your business? Well, … read more
Big Props to my business partner, Wendy Maynard, for a fantastic Social Media Bootcamp. Thanks to all the great attendees who made for a sold-out crowd!
As a quick follow-up to the event, I’m posting a copy of Wendy’s presentation (PDF Slidesare) and the video “Social Media Revolution” – a fantastic overview of what’s going on … read more